Sales Team Lead

Lorien; Leeds; On-site; GBP 30,000 - 50,000; Full time

Job summary

Lorien is seeking a Leeds-based Sales Team Lead to manage and develop a team of 5 Sales Account Managers, with 75% leadership and 25% hands-on sales support on strategic opportunities. You will drive performance, coaching, and alignment with the wider commercial strategy.

The role focuses on translating sales strategy into prioritized activities, managing pipeline and forecasts, and supporting high-value opportunities in a collaborative, growth-oriented environment.

Qualifications

• Proven experience leading or coaching a B2B sales team.
• Strong business development or account management background.
• Ability to manage targets, forecasts and CRM standards.
• Excellent communication and stakeholder-management skills.
• Experience in IT, technology, distribution or channel sales.

Responsibilities

• Lead and develop a team of approximately 5 Sales Account Managers.
• Set priorities through structured team meetings, one-to-ones, call coaching and pipeline reviews.
• Manage performance, probation and disciplinary matters in consultation with senior leadership and HR.
• Support recruitment, onboarding and ongoing training as the team grows.
• Translate sales strategy into practical priorities that drive proactive customer engagement and account growth.
• Maintain oversight of pipeline, forecasting, CRM accuracy and opportunity follow-up.
• Coach the team on prospecting, discovery, objection handling, account development and closing.
• Support important partner conversations and higher-value or complex opportunities when leadership input adds value.
• Stay commercially active where useful, without letting personal sales activity take priority over team leadership.
• Oversee account coverage and development, consulting senior leadership before significant allocation changes.
• Work closely with Sales Support, Sales Operations and other internal stakeholders to maintain an effective sales process.
• Provide regular, concise updates on team performance, risks, development needs and commercial opportunities.
• Ensure consistent use of core CRM and sales enablement systems.

Skills

B2B sales leadership

Business development

Coaching & pipeline reviews

Forecasting

CRM management

IT channel sales

Job description

Leeds | Permanent | up to £50,000 basic salary | OTE up to £100,000

Lorien are currently engaged with an IT Services business in Leeds that are going through a significant period of growth due to client acquisition and market share.

As part of this, we're supporting them to recruit an experienced Sales Team Lead to take ownership of a Leeds-based team of Account Managers.

The Role

This is a leadership-first, player-coach position: around 75% leading and developing a team of 5 Sales Account Managers, and 25% hands-on sales support on strategic opportunities and account coverage.

You'll take day-to-day responsibility for team performance, development and engagement, while working closely with senior sales leadership to keep local delivery aligned with the wider commercial strategy.

Key Responsibilities

Team leadership and development

• Lead, motivate and develop a team of approximately 5 Sales Account Managers


• Set clear priorities through structured team meetings, one-to-ones, call coaching and pipeline reviews


• Manage performance, probation and disciplinary matters in consultation with senior leadership and HR


• Support recruitment, onboarding and ongoing training as the team grows

Sales performance and commercial support

• Translate sales strategy into practical priorities that drive proactive customer engagement and account growth


• Maintain oversight of pipeline, forecasting, CRM accuracy and opportunity follow-up


• Coach the team on prospecting, discovery, objection handling, account development and closing


• Support important partner conversations and higher-value or complex opportunities when leadership input adds value


• Stay commercially active where useful, without letting personal sales activity take priority over team leadership

Accounts and internal collaboration

• Oversee account coverage and development, consulting senior leadership before significant allocation changes


• Work closely with Sales Support, Sales Operations and other internal stakeholders to maintain an effective sales process


• Provide regular, concise updates on team performance, risks, development needs and commercial opportunities


• Ensure consistent use of core CRM and sales enablement systems

What Success Looks Like

• Team performance against agreed bookings, revenue and margin targets


• Pipeline quality, opportunity progression and forecast accuracy


• Proactive customer engagement and creation of new commercial opportunities


• Consistent CRM usage, follow-up and adherence to agreed sales processes


• Development, productivity, engagement and retention of the team


• Effective onboarding of new starters

About You

You're a credible, energetic and resilient sales leader who genuinely enjoys developing people. You combine strong day-to-day management with enough commercial experience to support live opportunities and earn the confidence of your team, supportive but firm and fair, structured, commercially aware, and focused on collective team success.

• Proven experience leading or coaching a B2B sales team and improving performance


• Strong business-development or account-management background


• Confidence running one-to-ones, call coaching, pipeline reviews and performance conversations


• Ability to manage targets, forecasts, CRM standards and underperformance


• Strong communication, organisation and stakeholder-management skills


• Experience in IT, technology, distribution or channel sales.