Sales Manager

Certus Recruitment Group; Reading; Hybrid; GBP 55,000 - 100,000; Full time

Benefits offered by this job

Annual leave

Bank holidays

Birthday off

Wellbeing support

Health cash plan

Incentives

Ongoing learning and development

Job summary

Certus Recruitment Group in Bracknell seeks an experienced Sales Manager to lead the Existing Business team. You will drive renewals, retention and account growth, coaching Account Managers and shaping proactive account management.

The role emphasises people leadership, data-driven performance, and collaboration with the wider sales leadership team to enhance commercial results.

Qualifications

• 5+ years of B2B sales experience with leadership of an Existing Business or Account Management team.
• Proven ability to improve retention, renewals, upselling and cross-selling.
• Experience within a structured corporate sales environment with forecasting and performance management.
• Strong hands-on coaching and people development skills.

Responsibilities

• Lead an existing customer sales team with responsibility for renewals, retention and account growth.
• Develop a more proactive account management approach.
• Coach Account Managers on customer conversations, upselling and cross-selling.
• Build stronger account planning and activity disciplines.
• Use CRM and performance data to identify opportunities and retention risks.
• Run effective one-to-ones, coaching sessions and development plans.
• Maintain accurate forecasting and performance reporting.
• Identify workflow and automation improvements to free time for customer work.
• Manage performance and implement change while maintaining engagement.
• Collaborate with broader sales leadership to improve commercial performance.

Skills

5+ years in B2B sales

Leading an Account Management/Existing

Retention/renewals improvement

Upselling/cross-selling experience

Structured corporate sales environment

Coaching and people development

Change management

CRM/analytical capability

Tools

Salesforce

Job description

Bracknell | Hybrid – 3 days per week in the office

Certus Recruitment is working with an established and growing B2B technology business looking to appoint an experienced Sales Manager to lead its Existing Business team.

This is an opportunity to take ownership of an established team responsible for customer retention, renewals and account growth, strengthening an already consistent operation while developing a more proactive and commercially focused approach.

The emphasis is firmly on people leadership. You’ll coach and develop the team, improve performance through better use of data and structure, and help Account Managers identify and develop genuine opportunities for upselling and cross‑selling.

The Role

You’ll lead an existing customer sales team with responsibility for:

• Renewals, retention and account growth
• Developing a more proactive account management approach
• Coaching Account Managers on customer conversations, upselling and cross‑selling
• Building stronger account planning and activity disciplines
• Using CRM and performance data to identify opportunities and retention risks
• Running effective one-to-ones, coaching sessions and individual development plans
• Maintaining accurate forecasting and performance reporting
• Identifying workflow and automation improvements that give the team more time with customers
• Managing performance and implementing change while maintaining team engagement
• Working alongside the wider sales leadership team to improve commercial performance

Success in this role comes through the performance of your team rather than carrying an individual sales target.

About You

We’re looking for an experienced commercial sales leader who can combine strong people management with analytical and commercial discipline.

You’ll ideally bring:

• 5+ years’ B2B sales experience
• Proven experience leading an Account Management, Existing Business or Customer Sales team
• Evidence of improving retention, renewals, upselling or cross‑selling
• Experience within a structured corporate sales environment with established methodology, forecasting and performance management
• Strong hands‑on coaching and people development skills
• Experience leading teams through change and addressing underperformance effectively
• Strong CRM and analytical capability, ideally including Salesforce
• Formal management training such as ILM, CMI or a substantial corporate leadership programme
• The credibility to coach salespeople on live customer conversations and opportunities
• Experience successfully managing a hybrid sales team

The Opportunity

You’ll join a growing business with an established customer base and a supportive commercial leadership team.

The initial focus will be understanding the team and identifying opportunities for improvement before introducing stronger coaching, management and commercial disciplines. Within three to six months, you should be able to demonstrate a measurable impact on account growth while protecting the strong renewal performance already in place.

Alongside a £55,000 basic salary and £100,000 OTE, the package includes annual leave plus bank holidays, your birthday off, wellbeing support, health cash plan, incentives and ongoing learning and development.

• £55,000 basic salary
• £100,000 OTE
• annual leave plus bank holidays
• your birthday off
• wellbeing support
• health cash plan
• incentives
• ongoing learning and development

If you’re an experienced Existing Business or Account Management leader who enjoys developing people and turning strong customer relationships into sustainable commercial growth, we’d like to hear from you.

Certus Recruitment Group has spent 25 years connecting exceptional talent with technology businesses across the UK, Europe, North America and APAC. We recruit across Go‑to‑Market and Technical roles, from emerging talent through to senior leadership.