Sales Strategy and Program Lead, Parts and Accessories

Harley-Davidson, Inc.; Manor Park; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Annual bonus

Employee motorcycle discounts

Company events

Job summary

Harley-Davidson, Inc. in the United Kingdom seeks a Sales Strategy and Program Lead for Parts & Accessories to design, execute, and optimize dealer-facing growth initiatives across the EMEA Harley-Davidson dealer network.

You will partner with Field Sales, Demand Planning, and HDU to drive inventory, attachment rates, and profitability, using data-driven insights to shape programs and events that boost P&A sales and dealer engagement.

Qualifications

• 5+ years of related experience in sales strategy or channel programs.
• Experience with dealer networks or OEM parts operations preferred.
• Strong communication and presentation skills.
• Proven ability to manage multiple projects and priorities.

Responsibilities

• Lead design and execution of dealer-facing P&A growth programs.
• Develop initiatives to increase dealer inventory and merchandising investment.
• Collaborate with Field Sales to improve performance and attachment rates.
• Drive planning of P&A spaces at major events and provide supporting materials.
• Track adoption, inventory investments, and sales growth with data-driven insights.
• Partner across Sales, Marketing, Order Management, and HDU to align merchandising and sales execution.

Skills

Strategic Planning

Dealership Growth

Program Management

Data Analytics

English Fluency

Education

Bachelor's Degree preferred

High School Diploma or equivalent

Tools

Excel

PowerPoint

Outlook

CRM systems

Job description

The Sales Strategy and Program Lead, Parts & Accessories (P&A) is responsible for developing, executing, and optimizing dealer-facing programs, events, and growth initiatives that drive Parts & Accessories sales performance across the EMEA Harley-Davidson dealer network.

Responsibilities

• Lead the design, development, implementation, and continuous improvement of dealer-facing Parts & Accessories growth programs.
• Develop initiatives that encourage increased dealer investment in inventory and merchandising.
• Partner with Field Sales Managers to improve dealer performance, attachment rates, and customization sales.
• Leverage Custom Coverage and Collaborative Inventory Management programs where applicable.
• Lead planning and partnered execution of P&A related spaces at major consumer events.
• Develop event content, presentations, communications, and support materials.
• Support implementation of pre-accessorization, accessory pre-selling, digital selling tools, and attachment-rate improvement strategies.
• Partner with H-D University on curriculum and training initiatives.
• Track program adoption, inventory investments, attachment rates, and sales growth.
• Lead initiatives across Sales, Marketing, Order Management, Sales Planning, HDU, and Dealer Operations, connecting buying, merchandising, inventory management, and sales execution to drive retail performance.
• Influence business decisions through data-driven insights.
• Measure and report program performance, sharing results, key learnings, and best practices to support continuous improvement across markets.

The role will report to the Sales & Operations Planning Manager and will work closely with Field Sales Managers, Demand Planning, Order Management, Harley-Davidson University, Marketing and Product to increase dealer investment in P&A inventory, improve attachment rates, grow customization sales, and enhance dealer profitability across EMEA (Europe, Middle East & Africa).

Education & Experience

• High School Diploma or equivalent
• Education Preference
• Bachelor's Degree preferred
• Experience Requirements
• Typically requires a minimum of 5+ years of related experience.
• Experience within a vehicle dealership or original equipment manufacturing service/parts operation preferred.
• Effective verbal and written communication skills as well as proficient in delivering effective presentations to motivate dealers to act.
• Project Management experience with ability to manage multiple projects and priorities.
• Proficient in Microsoft Excel, Word, PowerPoint Presentation and Outlook.
• Fluency in verbal and written English, other in region language(s) would be an advantage.

Company Overview

In 1903, out of a small shed in Milwaukee, Wisconsin, four young men lit a cultural wildfire that would grow and spread across geographies and generations. Their innovation and imagination for what was possible on two wheels sparked a transportation revolution that would make Harley-Davidson the most recognizable motorcycle brand in the world. Today, we continue to define motorcycle culture, evoking soul-stirring emotion reflected in every product and experience we deliver - like we have for well over a century and will for generations to come. Are you ready to ride with us?

Benefits & Culture

• We offer an inclusive compensation package for all salaried employees including, but not limited to, annual bonus programs, employee discounts on motorcycles and related products, general merchandise, and more.
• We welcome everybody to join our family and be united no matter who you are or where you come from.
• Learn more about Harley-Davidson (here ).

Additional Information

• Direct Reports: No
• Travel Required: 10 - 25%
• Visa Sponsorship: This position is not eligible for visa sponsorship or visa transfer
• Relocation: This position is not eligible for relocation assistance