Hybrid Sales Strategy & P&A Programs Lead

Harley-Davidson Motor Company; Oxford; Hybrid; GBP 65,000 - 95,000; Full time

Benefits offered by this job

Annual bonus

Employee discounts on motorcycles

General merchandise

Job summary

Harley-Davidson is seeking a Sales Strategy and Program Lead for Parts & Accessories to develop and optimize dealer-facing programs across the EMEA Harley-Davidson dealer network. The hybrid role offers flexibility in UK base and requires coordinating with Sales, Marketing, and Product teams to grow P&A sales and dealer profitability.

The role reports to the Sales & Operations Planning Manager and emphasizes data-driven decision making, event planning, and cross-functional collaboration to drive

Qualifications

• Minimum of 5+ years of related experience.
• Experience within a vehicle dealership or OEM service/parts operation preferred.
• Effective verbal and written communication skills and ability to deliver engaging presentations to motivate dealers.
• Project Management experience with ability to manage multiple projects and priorities.

Responsibilities

• Lead the design, development, implementation, and continuous improvement of dealer-facing Parts & Accessories growth programs.
• Develop initiatives that encourage increased dealer investment in inventory and merchandising.
• Partner with Field Sales Managers to improve dealer performance, attachment rates, and customization sales.
• Leverage Custom Coverage and Collaborative Inventory Management programs where applicable.
• Lead planning and partnered execution of P&A related spaces at major consumer events.
• Develop event content, presentations, communications, and support materials.
• Support implementation of pre-accessorization, accessory pre-selling, digital selling tools, and attachment-rate improvement strategies.
• Partner with H-D University on curriculum and training initiatives.
• Track program adoption, inventory investments, attachment rates, and sales growth.
• Lead initiatives across Sales, Marketing, Order Management, Sales Planning, HDU, and Dealer Operations, connecting buying, merchandising, inventory management, and sales execution to drive retail performance.
• Influence business decisions through data-driven insights.
• Measure and report program performance, sharing results, key learnings, and best practices to support continuous improvement across markets.

Skills

Excel & Office

Project Management

Communication

English fluency

Education

High School Diploma

Bachelor's Degree

Tools

Excel

Word

PowerPoint

Outlook

Job description

Harley-Davidson is seeking a Sales Strategy and Program Lead for Parts & Accessories to develop and optimize dealer-facing programs across the EMEA Harley-Davidson dealer network. The hybrid role offers flexibility in UK base and requires coordinating with Sales, Marketing, and Product teams to grow P&A sales and dealer profitability.

The role reports to the Sales & Operations Planning Manager and emphasizes data-driven decision making, event planning, and cross-functional collaboration to drive