Sales Strategy and Program Lead, Parts and Accessories

Harley-Davidson, Inc.; Oxford; Presencial; GBP 80.000 - 110.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Annual bonus

Employee discounts

Merchandise discounts

Descripción de la vacante

Harley-Davidson, Inc. in the United Kingdom seeks a Sales Strategy and Program Lead for Parts & Accessories to drive dealer-focused growth initiatives across the EMEA network.

You will collaborate with Sales, Marketing, and HDU to improve inventory, attachment rates, and customization sales. The role requires 5+ years of relevant experience in a vehicle dealership or OEM service/parts operation, with strong communication, project management, and data analytics skills.

Formación

• High School Diploma or equivalent; Bachelor's degree preferred.
• Typically requires 5+ years of related experience in a vehicle dealership or OEM service/parts operation.

Responsabilidades

• Develop, execute and optimize dealer-facing Parts & Accessories growth programs.
• Lead initiatives to increase dealer investment in inventory and merchandising.
• Partner with Field Sales Managers to improve dealer performance and attachment rates.
• Collaborate on inventory management and commission/discount programs.
• Plan and lead P&A spaces at major consumer events.
• Create event content, presentations and supporting materials.
• Support pre-accessorization and digital selling tools initiatives.
• Coordinate curriculum and training with Harley-Davidson University.
• Track adoption, inventory investment, and sales growth.
• Influence decisions with data-driven insights and report performance.

Conocimientos

Project Management

Data analysis

Presentation skills

Excel

PowerPoint

English fluency

Educación

Bachelor's degree

High School Diploma or equivalent

Herramientas

Microsoft Excel

Microsoft PowerPoint

Microsoft Word

Outlook

Descripción del empleo

The Sales Strategy and Program Lead, Parts & Accessories (P&A) is responsible for developing, executing, and optimizing dealer-facing programs, events, and growth initiatives that drive Parts & Accessories sales performance across the EMEA Harley-Davidson dealer network. The role will report to the Sales & Operations Planning Manager and will work closely with Field Sales Managers, Demand Planning, Order Management, Harley-Davidson University, Marketing and Product to increase dealer investment in P&A inventory, improve attachment rates, grow customization sales, and enhance dealer profitability across EMEA (Europe, Middle East & Africa).,

• Lead the design, development, implementation, and continuous improvement of dealer-facing Parts & Accessories growth programs.
• Develop initiatives that encourage increased dealer investment in inventory and merchandising.
• Partner with Field Sales Managers to improve dealer performance, attachment rates, and customization sales.
• Leverage Custom Coverage and Collaborative Inventory Management programs where applicable.
• Lead planning and partnered execution of P&A related spaces at major consumer events.
• Develop event content, presentations, communications, and support materials.
• Support implementation of pre-accessorization, accessory pre-selling, digital selling tools, and attachment-rate improvement strategies.
• Partner with H-D University on curriculum and training initiatives.
• Track program adoption, inventory investments, attachment rates, and sales growth.
• Lead initiatives across Sales, Marketing, Order Management, Sales Planning, HDU, and Dealer Operations, connecting buying, merchandising, inventory management, and sales execution to drive retail performance.
• Influence business decisions through data-driven insights.
• Measure and report program performance, sharing results, key learnings, and best practices to support continuous improvement across markets.
  High School Diploma or equivalent, Bachelor's Degree preferred, Typically requires a minimum of 5+ years of related experience.
• Experience within a vehicle dealership or original equipment manufacturing service/parts operation preferred.
• Effective verbal and written communication skills as well as proficient in delivering effective presentations to motivate dealers to act.
• Project Management experience with ability to manage multiple projects and priorities.
• Proficient in Microsoft Excel, Word, PowerPoint Presentation and Outlook.
• Fluency in verbal and written English, other in region language(s) would be an advantage.
  In 1903, out of a small shed in Milwaukee, Wisconsin, four young men lit a cultural wildfire that would grow and spread across geographies and generations. Their innovation and imagination for what was possible on two wheels sparked a transportation revolution that would make Harley-Davidson the most recognizable motorcycle brand in the world. Today, we continue to define motorcycle culture, evoking soul-stirring emotion reflected in every product and experience we deliver - like we have for well over a century and will for generations to come. Are you ready to ride with us?
  We offer an inclusive compensation package for all salaried employees including, but not limited to, annual bonus programs, employee discounts on motorcycles and related products, general merchandise, and more. We welcome everybody to join our family and be united no matter who you are or where you come from. Learn more about Harley-Davidson (here).