Sales Operations Director

Briggs Equipment UK Ltd; Cannock; Remote; GBP 110,000 - 140,000; Full time

Benefits offered by this job

Company car

Management bonus

Contributory pension up to 6%

Private health scheme

Future development opportunities

High street discounts

Job summary

Briggs Equipment UK Ltd is seeking a high-impact Sales Operations Director to drive commercial performance across the MH vertical. Based home-based in the UK, you will lead sales planning, forecasting, CRM and pricing strategy, ensuring data-driven decisions and strong customer retention.

You will build and lead a high-performing team, collaborate across Sales, Marketing, Finance, Operations and IT, and report to the Managing Director.

Qualifications

• Extensive senior leadership experience in sales revenue operations or enterprise sales.
• Proven record of profitable revenue growth and forecast accuracy.
• Strong commercial and financial acumen with pricing and margin management.
• Ability to lead transformation and embed disciplined ways of working.
• Executive-level communication to advise senior leaders.
• Customer and market orientation with account strategy to improve retention.
• Experience building high-performing teams.
• Advanced Excel and PowerPoint skills; knowledge of the capital equipment sector.

Responsibilities

• Lead Sales Revenue & Operations function and drive team performance.
• Develop and deliver the sales revenue and operations strategy.
• Drive revenue growth, margin, and commercial performance.
• Oversee forecasting, pipeline management and KPI reporting.
• Establish dashboards and performance review processes.
• Lead CRM strategy and data quality to support decision-making.
• Improve sales productivity through process optimization.
• Govern pricing, tenders and major commercial opportunities.
• Drive customer retention and cross-selling.
• Collaborate with Sales, Marketing, Finance, Operations, Service and IT.
• Provide commercial insight to senior leadership.
• Support integration of acquisitions and new products.
• Build relationships with suppliers and partners.
• Champion safety, compliance, integrity and continuous improvement.

Skills

Senior leadership

Sales revenue operations

Commercial excellence

Forecasting

Pricing strategy

Executive communication

Stakeholder management

Data-driven decision making

CRM strategy

Process transformation

Tools

Excel

Map Point

PowerPoint

Job description

Role: Sales Operations Director

Location:Home based

Salary: Competitive

Contract: Permanent

Company: Briggs Equipment

About Us: Briggs Equipment Group is a leading provider of material handling, powdered access, plant and specialist rental equipment offering new and used sales, short and long-term hire, engineering services, training and asset management, with operations across the UK and Ireland.

We have a new opportunity for a Sales Operations Director, reporting to the Managing Director of MH, you will drive commercial performance and sustainable growth across the MH vertical. You will lead sales planning, forecasting, pipeline management, CRM and pricing strategy, ensuring data-driven decision-making, improved profitability and strong customer retention.

In this role, you will:

• Lead the Sales Revenue & Operations function, driving team performance, capability and development.
• Develop and deliver the sales revenue and operations strategy, aligned to business growth and profitability objectives.
• Drive revenue growth, order intake, margin performance and overall commercial success.
• Oversee sales forecasting, pipeline management and commercial performance reporting.
• Establish and monitor KPIs, dashboards and performance review processes.
• Lead CRM strategy, adoption and data quality to support effective decision-making.
• Improve sales productivity through process optimisation, automation and best practice.
• Provide governance for pricing, tenders and major commercial opportunities.
• Drive customer retention, account growth and cross-selling opportunities.
• Collaborate with Sales, Marketing, Finance, Operations, Service and IT teams to enhance business performance and customer experience.
• Act as a trusted adviser to senior leadership, providing commercial insight and recommendations.
• Support the integration of acquisitions, new products and business growth initiatives
• Build strong relationships with key suppliers and strategic partners.
• Champion a culture of safety, compliance, integrity and continuous improvement.

What will help you to excel in this role:

• Extensive senior leadership experience in sales revenue operations, commercial excellence, or a comparable enterprise sales environment.
• Proven record of delivering profitable revenue growth, improved forecast accuracy, stronger conversion, and increased sales productivity against ambitious plans.
• Strong commercial and financial acumen, with experience of pricing, margin management, deal governance, and business planning.
• Demonstrable ability to lead transformation, simplify complex processes and embed disciplined ways of working across a matrix organisation.
• Executive-level communication and influencing skills, with the credibility to challenge, align and advise senior commercial and functional leaders.
• Strong customer and market orientation, with experience using segmentation, customer insight, and account strategy to improve retention and share of wallet.
• Significant leadership experience, including building high-performing teams, developing capability, and influencing colleagues without direct authority.
• Significant PC skills, specifically Excel, Map Point and Powerpoint. Significant product knowledge of the capital equipment sector.

What you can expect from us:

• Competitive salary
• Company car
• Management bonus
• Contributory pension scheme with employer contributions up to 6%
• Future development and career opportunities
• Private health scheme
• High street discounts

If you require any reasonable adjustments to assist you in the interview process, then please contact a member of the Recruitment Team, and inform them prior to attending so we can ensure these are met.