Sales Manager – UK/Ireland

Eton Shirts; London Borough of Harrow; On-site; GBP 35,000 - 65,000; Full time

Job summary

An established industry player is seeking a dynamic Sales Manager to spearhead growth in the UK and Ireland. This pivotal role involves building strong relationships with B2B partners, executing strategic plans, and managing initiatives to drive sales. The ideal candidate will possess a blend of experience in premium apparel and exceptional communication skills, ensuring alignment with the company's commitment to quality and customer satisfaction. Join a forward-thinking team that values collaboration and innovation, and play a key role in shaping the future of a global brand.

Qualifications

• 3+ years in premium/luxury apparel or accessories.
• Ability to manage high volume workflow and prioritize tasks.

Responsibilities

• Lead communication with B2B customers and execute strategic plans.
• Manage Eton initiatives and optimize order processes.

Skills

B2B Communication

Strategic Planning

Workflow Management

Interpersonal Skills

English Communication

Critical Thinking

Education

Bachelor's Degree in Business

Bachelor's Degree in Marketing

Bachelor's Degree in Communications

Job description

Eton is seeking to hire a Sales Manager to lead our existing business and expansion in UK/Ireland. This position is a key role within the UK/Ireland wholesale team. The position will be based in our showroom in London. You will report to the Sales Director UK/Ireland + International.

About Us

Eton is a global brand with an omnichannel presence, founded in Gånghester Sweden 1928. Our exclusive shirts and accessories reach customers on etonshirts.com, in own brand stores, and in the world’s major multi-brand platforms and department stores.

Our company culture promotes an open environment by all of us being transparent, respectful, honest and trusting.

We always look for those who will best fit into our company culture and who shares our core values:

One Eton: we work together, we win together

Empowering: we show respect for others

Work Smart: we say yes to the right challenges, the right way

Quality-Driven: we exist to offer high-quality products and to do high-quality work in every touchpoint

Customer-Committed: the customer is always the most important person in the room

Progressive: we are innovative and always have the future in mind

Your responsibilities will include:

• Key responsible and communication partner with transactional B2B customers
• Build long term strategic plans with each partner with on-going progress report and follow up meetings to ensure execution
• Set up all customers with Eton digital tools (i.e. digital showroom, B2B/MTM digital app, Endless Aisle)
• Execute Forward Order (FO) sell-in for our seasonal collections (spring/summer – fall/winter)
• Lead and manage all Eton initiatives and strategies with our partners (e.g. IT, marketing, business analysis, product special makeups)
• Work closely with Eton business planners to develop optimal Forward Order (FO) purchases, and Direct Order (DO) replenishment models, as well as other in-season actions to maximize regular price sell-thru, top line growth and profit
• Audit annual budget proposal received from Eton Business Intelligence team with bottoms up perspective and confirm corresponding OPEX/CAPEX supporting budgets
• Achieve regional EBITDA goals
  
  
  

The experience you will bring is:

• Minimum of 3 years of experience working in premium or luxury apparel and/or accessories
• Bachelor’s degree in Business, Economics, Marketing, Communications or related fieldor combination of relevant education and/or experience.
• Ability to manage high volume of workflow, prioritization, planning and task delegation under tight deadlines
• Ability to work successfully as both a member of a team, leading teams and independently with minimal supervision
• Ability to think critically and creatively, have a high standard of integrity, and be motivated to incorporate best practices into the organizational structure
• Excellent interpersonal and verbal communication skills with the ability to communicate clearly and persuasively with a wide range of stakeholders
• Business level written and spoken English
• Additional language skill is a plus
  
  
  

Start date: August/September – to be agreed upon with the selected candidate.

Apply today! We review applications on an ongoing basis.

Read more on etonshirts.com

Type of employment: permanent position | Contract type: full time | Number of positions: 1 | Full-time equivalent: 1 | City: London | County: London, City of | Country: United Kingdom | Reference number: 2025/20 | Published: 2025-04-22 | Last application date: 2025-05-22