Sales Manager - Škoda

Donnelly Group; Dungannon; On-site; GBP 42,000 - 65,000; Full time

Job summary

Donnelly Group is seeking a Sales Manager to lead the Škoda New and Used Car Sales team at our Dungannon dealership. You will drive performance, develop people, and ensure brand standards deliver an outstanding customer experience.

The role requires proven leadership, coaching of high‑performing teams, and managing operations with strict controls. You will monitor KPIs, collaborate with aftersales and marketing, ensure FCA compliance, and promote continuous development to grow profitability and

Qualifications

• Minimum 2 years in a Sales Manager role within a franchised dealership.
• Strong understanding of F&I processes, new and used car operations, and current FCA compliance.
• Excellent leadership and people development skills.
• High level of organisation and ability to work under pressure.
• Experience with DMS, online lead tools, and manufacturer platforms.
• Customer-first approach with strong rapport skills.
• Valid driving licence.

Responsibilities

• Lead, coach, and motivate the sales team to meet targets for unit sales, profit per unit, finance, and add-on products.
• Manage daily operations of the new and used car sales departments.
• Ensure FCA and Volkswagen Group Financial Services regulations and standards.
• Maximise profit opportunities in finance, insurance, and accessories.
• Oversee stock levels, ordering, and display.
• Monitor KPIs such as conversion rates, enquiry levels, stock turn, and sales pipeline health.
• Deliver a customer-centric sales process that supports high levels of retention, online reviews, and CSI scores.
• Conduct regular one-to-ones, team meetings, and performance reviews.
• Work collaboratively with aftersales and marketing to generate leads and promote brand visibility.

Skills

Sales leadership

Team development

F&I processes

FCA compliance

DMS systems

Lead management

Customer service

Relationship building

Tools

DMS systems

Lead management tools

Manufacturer platforms

Job description

Job Description

Location: 59 Moy Road

With the recent development of our state‑of‑the‑art facilities in Dungannon, and the arrival of Volkswagen Passenger Cars, Škoda, and CUPRA, there has never been a more exciting time to join Donnelly Group and advance your career, we can offer excellent facilities, industry leading pay and manufacturer training.

We are looking for a dynamic, driven Sales Manager to lead the Škoda New and Used Car Sales team at our newly built dealership. The ideal candidate will have a proven track record of delivering results, leading high‑performing teams, and ensuring an outstanding customer experience in line with brand standards.

This is a hands‑on leadership role suited to someone who thrives on driving performance, developing people, and ensuring departmental growth through strong controls and customer focus.

About The Role

Key Responsibilities

• Lead, coach, and motivate the sales team to meet and exceed targets for unit sales, profit per unit, finance, and add‑on products.
• Manage daily operations of the new and used car sales departments.
• Ensure full compliance with FCA and Volkswagen Group Financial Services regulations and standards.
• Maximise profit opportunities in all areas of vehicle sales including finance, insurance, and accessories.
• Oversee and manage stock levels, ordering, and display.
• Monitor and analyse KPIs such as conversion rates, enquiry levels, stock turn, and sales pipeline health.
• Deliver a customer‑centric sales process that supports high levels of retention, online reviews, and CSI scores.
• Conduct regular one‑to‑ones, team meetings, and performance reviews.
• Work collaboratively with aftersales and marketing to generate leads and promote brand visibility.

Employee Benefits

• 30 Days’ Holiday — increasing with long service
• Health Cash Back Scheme
• Employee Assistance Programme — including GP Anytime
• Enhanced Maternity & Paternity Pay
• Pension Provision & Life Assurance
• Access to Discounted Private Medical Cover
• Retail Discounts through BenefitHub
• Cycle to Work Scheme
• Kingsbridge Diamond Membership Club
• Continuous Development & Learning

This is an exciting opportunity to join a thriving department combining your skills and experience and our support and development opportunities, you’ll have everything you need to drive your career forward.

This is not an exhaustive list of duties, and the post holder may be required to undertake other reasonable duties as discussed and directed by their line manager.

The company reserves the right to expand the shortlisting criteria where necessary to facilitate the shortlisting process.

Donnelly Group is an equal opportunities employer.

About The Company

Careers at Donnelly Group

For over 70 years, Donnelly Group has grown from a small family business in Caledon into Northern Ireland’s largest family‑owned motor retailer. Today, our people are at the heart of everything we do across 22 leading automotive brands and 9 locations.

Whether you're starting out, changing direction or taking the next step in your career, you'll find opportunities across sales, aftersales, technicians, customer service, finance, marketing, administration and management.

Join a diverse and inclusive workforce, where your contribution matters and there are opportunities to learn, develop and grow.

Explore our current vacancies and discover where a career with Donnelly Group could take you.

Company Culture

Our Values

• Team Ethos
• Integrity
• Passion
• Trust & Respect
• Innovation

Employee Benefits

• 30 Days’ Holiday — increasing with long service
• Health Cash Back Scheme
• Employee Assistance Programme — including GP Anytime
• Enhanced Maternity & Paternity Pay
• Pension Provision & Life Assurance
• Access to Discounted Private Medical Cover
• Retail Discounts through BenefitHub
• Cycle to Work Scheme
• Kingsbridge Diamond Membership Club
• Continuous Development & Learning

Required Criteria

• Minimum 2 years in a Sales Manager role within a franchised dealership (Volkswagen brand experience desirable but not essential).
• Strong understanding of F&I processes, new and used car operations, and current FCA compliance.
• Excellent leadership and people development skills.
• High level of organisation, attention to detail, and ability to work under pressure.
• Comfortable using DMS systems, online lead management tools, and manufacturer platforms.
• Demonstrates a customer‑first approach and ability to build rapport and trust quickly.
• Target‑driven and motivated by performance and team success.
• Valid driving licence.

Closing Date Sunday 25th October, 2026

Contract Type fulltime

Salary Based on Experience