General Sales Manager - Skoda

networx Recruitment; Birmingham; On-site; GBP 37,000 - 82,000; Full time

Benefits offered by this job

Birthday Leave

Company Pension Scheme

Staff Discounts

Benefits Platform

Dentist on Demand

Optional Benefits: healthcare

Job summary

Johnsons Cars in Erdington seeks a General Sales Manager to lead the Hyundai/Skoda dealership's sales team, driving new and used vehicle sales, profitability and customer satisfaction.

You will implement brand processes, monitor KPIs, manage stock and pricing, coordinate with Aftersales, and recruit and develop top performers for continued success.

The role offers a competitive package, regular training, and a clear pathway for career progression within a respected UK dealer network.

Qualifications

• Proven track record in a Sales management or Retail Manager role.
• Strong understanding of brand KPIs.
• Ability to interpret accounts and interdependencies between various performance indicators.
• Strong people skills with a track record of leading high performing teams.

Responsibilities

• Lead, motivate, and manage the Sales team to achieve new and used vehicle sales, profitability, and customer satisfaction targets.
• Implement brand sales processes and ensure adherence to manufacturer standards and compliance requirements.
• Develop and monitor performance metrics / KPIs, driving continuous improvement in conversion rates, margins, and F&I performance.
• Oversee the effective management of used vehicle stock, pricing, and presentation to maximise return on investment.
• Ensure monthly performance reviews are conducted in a constructive way to maximise performance and are in line with group process.
• Act as the senior leader for the dealership, ensuring seamless coordination between Sales, Aftersales, and Support functions.
• Line-manage the Aftersales Manager, supporting delivery of service, parts, and workshop profitability and customer satisfaction KPIs.
• Promote a culture of teamwork, accountability, and high performance across all departments.
• Ensure the dealership operates in line with Hyundai standards, FCA regulations, Health & Safety requirements, and company policies.
• Drive operational efficiency and customer experience through effective communication and process alignment between departments. Recruit, train, and develop team members to achieve their full potential.
• Conduct regular performance reviews, setting clear objectives and development plans.
• Lead by example, fostering a positive, inclusive, and customer-focused culture.
• Support succession planning and talent development across the dealership.

Skills

Sales management

Retail management

Brand KPIs understanding

Interpreting accounts and KPIs

People leadership

Job description

Are you ready to rev up your career in the automotive industry? At Johnsons Cars, we're not just selling cars; we're creating exceptional experiences for our customers.

Johnsons Cars are one of the UK’s leading independent Franchise Dealership Networks, with 53 multi-award-winning Dealerships across the UK. Established in 1999, we have grown rapidly to represent a variety of global car manufacturers with 15 marques in total, including Volkswagen, Skoda, Seat, Hyundai, Ford, Honda, Suzuki, Fiat, Alfa Romeo, and Mazda.

Now, we want you to be a part of our journey as a General Sales Manager at our SkodaDealership in Erdington

£37,000 basic salary ¦ OTE £62,000 ¦ Maximum earning potential £82,000 for 200% performance and upper quartile achievement.

Why Johnsons Cars?

We pride ourselves on maintaining the highest standards of professionalism and integrity. At Johnsons Cars, we are more than just a workplace; we are a team. We value our employees and offer a host of benefits that set us apart from the rest:

• Birthday Leave: We know family time is important to our people, so on your birthday you get an extra paid day off to celebrate with your nearest and dearest.
• Company Pension Scheme: You will be entered into our Company Pension Scheme to help you plan for your future.
• Staff Discounts: Enjoy discounts on all 17 of our iconic brands for vehicle sales, servicing, parts and labour.
• More Discounts: Access to our benefits platform where you can take advantage of a host of different discounts from fitness gadgets to your weekly loaf.
• Dentist on Demand: Your health is important to us, and that includes your dental health. All employees have access to on-demand dental services.
• Optional Benefits: We offer a range of optional benefits, including healthcare cash plans.

Role and Responsibilities:

• Lead, motivate, and manage the Sales team to achieve new and used vehicle sales, profitability, and customer satisfaction targets.
• Implement Hyundai sales processes and ensure adherence to manufacturer standards and compliance requirements.
• Develop and monitor performance metrics / KPIs, driving continuous improvement in conversion rates, margins, and F&I performance.
• Oversee the effective management of used vehicle stock, pricing, and presentation to maximise return on investment.
• Ensure monthly performance reviews are conducted in a constructive way to maximise performance and are in line with group process.
• Act as the senior leader for the dealership, ensuring seamless coordination between Sales, Aftersales, and Support functions.
• Line-manage the Aftersales Manager, supporting delivery of service, parts, and workshop profitability and customer satisfaction KPIs.
• Promote a culture of teamwork, accountability, and high performance across all departments.
• Ensure the dealership operates in line with Hyundai standards, FCA regulations, Health & Safety requirements, and company policies.
• Drive operational efficiency and customer experience through effective communication and process alignment between departments. Recruit, train, and develop team members to achieve their full potential.
• Conduct regular performance reviews, setting clear objectives and development plans.
• Lead by example, fostering a positive, inclusive, and customer-focused culture.
• Support succession planning and talent development across the dealership.

The ideal candidate will:

• Proven track record in a Sales management or Retail Manager role.
• Strong understanding of brand KPIs
• Ability to interpret accounts and interdependencies between various performance indicators.
• Strong people skills with a track record of leading high performing teams.

What We Offer:

Joining our team means you'll be part of a dynamic and rewarding environment. You can expect:

• 31 days paid annual leave, increasing to 33 with longevity of service.
• Industry-leading product and manufacturer training to support your growth and success.
• For those who want to progress and show potential we have an internal training academy and partnership with some of the best Automotive Management trainers to give you the skills needed to elevate your career.

The Company

Welcome to Johnsons Cars, we are one of the UKs biggest independent dealer groups with a nationwide presence spanning 58 sites across the country. Proudly representing 17 esteemed brands, we are dedicated to delivering exceptional service to our valued customers.

As well as our dealership network we also have a number of vehicle parts operations as well as our Fleet Services business. As an employer we embody a culture of continuous growth and success. by joining Johnsons cars you'll become part of a team that thrives of delivering exceptional service to our customers whilst providing a platform for your personal and professional growth. At Johnsons your career is as important as the outstanding service we provide to our customers.

The Benefits

• Life Assurance
• Company Pension Scheme
• Enhanced Holiday entitlement
• Staff Discounts
• Johnsons Benefits Platform

Johnsons Cars. All Rights Reserved
www.johnsonscars.co.uk
Reg Office: Johnsons Cars Limited Empire Court Redditch United Kingdom B97 4DA