Sales Manager - London

Fitness First Ltd; Wigan; Hybrid; GBP 40,000 - 65,000; Full time

Benefits offered by this job

Bonus scheme

Benefits portal

Gym membership discount

Professional development

Job summary

Fitness First Ltd is seeking a dynamic Sales Manager to lead a high-performing team and drive membership growth across the club network. You will shape sales strategies, manage appointments, and upsell services while maintaining outstanding joiner experiences for members and prospects.

In this role you will also act as Duty Manager when required, ensuring operational standards, safety, and club performance.

Qualifications

• Evidence of strong leadership and coaching skills in a sales environment.
• Proven ability to drive membership sales and revenue growth.
• Excellent communication and customer engagement abilities.
• Track record of executing effective sales strategies and driving results.

Responsibilities

• Manage new appointments/tours and customize each interaction.
• Follow up with no-shows and non-joiners to re-book appointments.
• Plan and execute lead generation and appointment strategies.
• Lead by example to exceed sales targets and improve joiner quality.
• Coach and develop the team to deliver an exceptional joiner experience.
• Ensure operational excellence, health & safety, and duty management.

Skills

Leadership

Sales

Team development

Customer engagement

Communication

Strategic planning

Job description

About The Role

If you are a passionate and results-driven leader with a commitment to excellence and a drive to foster a vibrant community, we would love to hear from you. Join us in making a transformative impact on the lives of our members!

About Us:

At Fitness First, we are passionate about health and fitness and its transformative effect on our lives. We bring enthusiasm, energy, fun, and dedication to everything we do, inspiring others to discover their own passion for health and fitness. We are seeking a dynamic and results-driven Sales Manager to join our team and drive our membership growth and revenue.

Job Purpose:

As the Sales Manager, your primary objective is to drive both unit and revenue sales performance, supporting the club's positive Net Member Movement requirement. You will provide regular updates, support, guidance, and strategy to engage and upskill the team to achieve new joiner targets with quality memberships. Through effective leadership and sales integrity, you will ensure all prospects and members receive an exceptional joiner experience. In the absence of the General Manager and other Heads of Departments, you will also take on Duty Manager responsibilities, ensuring operational standards, health & safety, and the commercial performance of the club.

Key Responsibilities:

Sales and Member Engagement:

• Manage new appointments/tours, customizing each interaction and conducting structured communication.
• Follow up with no-shows and non-joiners to address concerns and re-book appointments.
• Evaluate and adjust sales strategy and activity based on performance trends.
• Confirm next day's appointments with a personalized approach to minimize cancellations.
• Plan and execute 'call drives' to proactively reach out to potential prospects and schedule appointments.
• Capture data and outcomes of calls, appointments, and tours using company systems.

Lead Generation and Conversion:

• Explore new lead generation avenues, such as corporate partnerships and community events.
• Execute a detailed plan to surpass sales targets by converting leads into quality, loyal members.
• Ensure exceptional service to enhance the joiner experience and encourage referrals.

Team Development and Training:

• Conduct regular meetings to coach, motivate, and develop the team.
• Provide instant feedback to team members who do not offer exceptional service.
• Guide new joiners towards personalized 1-1 sessions or group exercise classes.
• Provide comprehensive training on the ‘Joiner Experience’ focusing on personalized tours.

Operational Excellence:

• Uphold operational excellence in all interactions.
• Always adhere to company policy and procedures.

Duty Management:

• Ensure a great welcome and experience for every member at every opportunity.
• Deliver an excellent joiner experience and tour every time for every guest.
• Steer members to GX classes and book 1-1 sessions.
• Maintain high standards of cleanliness and hygiene in the club.
• Lead on the safety of the club, ensuring compliance with all regulations.
• Ensure all staff are clear on their responsibilities and tasks per shift.
• Deliver duty management with 100% consistency, including opening/closing duties and compliance.

What’s in it for you:

• Bonus Scheme: Competitive bonus structure based on club performance and individual KPIs.
• Benefit Portal: Access to a comprehensive benefits portal offering significant discounts on various products and services.
• Health and Wellness: Complimentary gym membership for you and discount for family member.
• Professional Development: Opportunities for ongoing professional development and career advancement.