Sales Manager

Parkwood Leisure Limited; Twickenham; On-site; GBP 29,000 - 35,000; Full time

Benefits offered by this job

Free health club membership

Pension scheme

28 days holiday entitlement

Job summary

Parkwood Leisure Limited in Twickenham is seeking a Sales Manager for TW2 Health and Fitness Club. This full-time leadership role drives membership sales and retention, leading a team of Membership Advisors and collaborating with Fitness and Front of House teams to deliver an outstanding member experience from day one.

You will lead the full sales pipeline, run local marketing outreach, conduct club tours, and implement retention strategies to reduce churn.

Qualifications

• 2–3 years in sales or retention management within UK health/fitness or leisure sectors
• Proven track record in hitting targets and retaining customers
• Experience using health club management software
• Experience supervising a team in a target-driven environment

Responsibilities

• Lead Membership Sales and Revenue Growth from inbound and outbound channels
• Manage and mentor the sales team to hit targets
• Conduct tours and conversions with consultative selling
• Collaborate with marketing for campaigns and open days
• Develop retention strategies to reduce churn and improve engagement
• Oversee onboarding journeys and address member feedback
• Partner with fitness teams to build club community
• Report weekly/monthly sales and net member movement
• Optimize CRM data and membership packages to maximize yield

Skills

Sales leadership

Team leadership

CRM proficiency

Negotiation

Tools

CRM system

Job description

Sales Manager

TW2 Health and Fitness Club, Twickenham

Full time

Salary £32000 per annum plus uncapped OTE

Reports To General Manager

Role Summary

We are seeking an ambitious results driven Sales and Retention Manager to lead commercial growth and member engagement at our premium health club In this dual focused leadership role you will drive both ends of the member lifecycle acquiring new members through strategic outreach and local marketing while building robust retention strategies that reduce churn and enhance member satisfaction

You will manage and inspire a team of Membership Advisors working closely with the Fitness and Front of House teams to ensure an outstanding member experience from day one

Key Responsibilities

Membership Sales and Revenue Growth Lead Generation and Sales Execution

Drive the full sales pipeline from inbound enquiries and digital leads to outreach events corporate partnerships and community networking

Team Leadership

Recruit train and mentor the sales team to consistently achieve monthly quarterly and annual sales targets

Tours and Conversions

Conduct high converting club tours and implement effective consultative sales techniques aligned with our brand values

Campaign Strategy

Collaborate with the marketing team to execute targeted promotional campaigns and seasonal open days

Member Retention and Engagement Churn Reduction Strategy

Monitor key metrics attrition rates class attendance club usage frequency to identify churn risks and implement targeted intervention campaigns

Onboarding Excellence

Oversee the member onboarding journey induction.

Member Feedback and Resolution

Manage member feedback channels NPS surveys cancellation requests exit interviews to address root causes of member drop off

Community Building

Partner with the Group Exercise and Personal Training teams to organise member events challenges and workshops that foster a strong club community

Reporting and Financial Management

Track and present weekly and monthly performance reports on sales pipelines conversion rates and net member movement

CRM Management

Maintain full data integrity within our CRM system and optimise membership package sales e g peak vs off peak, corporate tiers flexible vs annual contracts to maximize yield per member

Candidate Requirements

Essential Experience and Qualifications Industry Experience Minimum 2 to 3 years in sales or retention management within the UK health fitness or leisure sector commercial health clubs boutique studios or public sector leisure trusts

Proven Track Record Demonstrated success in hitting sales targets and implementing measurable retention or churn reduction strategies

CRM Proficiency Experience using health club management software

Team Management Experience supervising coaching or leading a team in a target driven customer facing environment

Skills and Personal Attributes

Strong commercial acumen and comfortable working with financial targets and KPIs.

Excellent communication interpersonal and negotiation skills.

High emotional intelligence with a genuine passion for fitness health and customer care.

Analytical mindset with the ability to turn membership data into actionable operational strategies.

Flexibility to work weekends, evenings and promotional event days as required

Benefits and Compensation

Competitive base salary with an uncapped commission structure

Free full health club membership plus family or partner discount

Contributory UK Workplace Pension scheme 28 days holiday entitlement including UK bank holidays

Career progression opportunities within a growing fitness group

Ongoing professional development and training courses

In-house and company wide discounts