Sales Manager – Exhibitions and Events

Legends / ASM Global Europe; Greater London; On-site; GBP 35,000 - 50,000; Full time

Job summary

An event management company in Greater London is seeking a proactive Sales Manager to enhance its events portfolio. The role entails negotiating contracts, managing client relationships, and ensuring successful event delivery. Candidates should have experience in event sales, strong relationship management skills, and familiarity with CRM systems. The position offers the chance to join a dynamic team in an innovative environment committed to exceptional customer service.

Qualifications

• Proven experience in event sales or a similar role within a fast-paced environment.
• Strong relationship management skills with a client-centric approach.
• Commercial understanding of sales strategy and business development.

Responsibilities

• Collaborate with the Sales team on various events.
• Negotiate and close business contracts.
• Build long-term relationships with stakeholders.
• Support execution and client requirement management.

Skills

Client relationship management

Interpersonal communication

Sales strategy understanding

Multi-tasking

Tools

CRM systems

Event management tools

Job description

Description

Olympia Events is more than an exhibition venue, conference centre and live‑event space – it’s an inspiration. Against a backdrop of grand Victorian architecture, the seven connected spaces inspire engagement and enjoyment. Olympia Events is recognised in the industry for exceptional levels of customer service and support, and our numerous awards are a testament to our clients' satisfaction. Beyond the walls of our venue, Olympia is on the ground, working to invest in people, strengthen our communities, and protect the environment.

Olympia Events is undergoing a period of change. In 2017, the venue was bought by a consortium led by Yoo Capital and Deutsche Finance international. Work is currently underway to transform the wider estate into a cultural hub of which Olympia Events will be the central part. Once complete, the estate will include a new theatre, music venue, two hotels, over 30 eateries, world‑class office space and over two acres of public realm. More information can be found at https : / / olympia.co.uk /

Job Purpose

The Sales Manager – Events will play a key role in supporting the successful delivery of Olympia’s diverse events portfolio. This role will work closely with the sales and events teams to negotiate and secure business contracts, manage client relationships, and contribute to the continued growth and profitability of Olympia’s exhibitions and events. As a pivotal point of contact for clients and stakeholders, the Sales Manager – Events will ensure that each event is delivered to the highest standards, aligned with client expectations and organisational objectives.

Key responsibilities

• Collaborate with the Sales team to support the delivery of a varied and high‑profile events programme.
• Negotiate, secure, and close business contracts with new and existing clients.
• Build and maintain strong, long‑term relationships with key stakeholders and clients.
• Liaise with the Events team to ensure seamless handover of client requirements and successful execution of events.
• Work with the sales team to review, refine, and implement the sales strategy.
• Identify new business opportunities and contribute to growth and revenue generation.
• Track and report on sales performance, identifying areas for improvement.
• Represent Olympia at events, meetings, and networking opportunities to promote services and build brand awareness.

Person specification

• Enthusiastic, proactive, and motivated to contribute to a fast‑growing and innovative organisation.
• Strong relationship management skills, with a client‑centric approach.
• Excellent interpersonal skills, with the ability to influence, motivate, and engage stakeholders at all levels.
• Proven ability to manage and prioritise a diverse and demanding workload effectively.
• Capable of managing multiple tasks and resolving operational issues in a dynamic environment.
• Commercially astute, with experience or understanding of sales strategy and business development.
• Proven experience in event sales or a similar role within a fast‑paced, client‑facing environment.
• Familiarity with CRM systems and event management tools.
• Interest in or knowledge of the events industry and its evolving landscape.

Sustainability Responsibilities

• Continuously improve your knowledge of Olympia Events’ sustainability programme – the ‘Grand Plan’. Complete all training provided and promote sustainability practices to meet our Grand Plan objectives.
• Follow and promote all sustainable workplace policies and procedures and seek ways to make your department more sustainable by taking an active role to initiate change.

Olympia Events is fully committed to ensuring the safety and wellbeing of all children, young people and adults at risk (vulnerable groups) that attend our premises. As a consequence, Olympia Events may require any successful applicant to complete a DBS Check prior to working in our business.

Olympia Events is committed to Equality, Diversity and Inclusion and excepts all its people to have a positive commitment to EDI by treating others fairly and not committing any form of discrimination, victimisation or harassment and to promote positive working relationships amongst employees and stakeholders.

This Job Description is not intended to be exhaustive; the duties and responsibilities may therefore vary over according to the changing needs of the business.