Sales Manager - Digital

Microlise; Langley Mill; On-site; GBP 80,000 - 120,000; Full time

Benefits offered by this job

Private medical insurance

33 days holiday including bank hols

Life Assurance

Costco membership & other rewards

Job summary

Microlise is seeking a Sales Manager – Digital to lead the Digital Sales Team and translate growth ambitions into focused sales execution for TruTac’s digital compliance solutions.

Reporting to the Group Sales Director, you will drive new business, upsell, and cross-sell while building a data-led, accountable sales culture that delivers a seamless customer journey and optimized revenue performance.

Qualifications

• Proven experience leading sales teams to meet or exceed revenue targets.
• Strong knowledge of transport compliance and tachographs (HGV/PSV).
• Confident in discussing digital tachograph data and compliance needs.
• Experience using CRM and sales analytics tools to manage performance, pipeline, and forecasting.

Responsibilities

• Lead, motivate and develop the Digital Sales Team to hit targets.
• Set expectations, provide guidance, and conduct performance reviews.
• Own the team revenue target and drive new-logo, upsell and cross-sell growth.
• Monitor pipeline health and forecast accuracy, address gaps proactively.
• Use sales data to improve conversion rates, efficiency and revenue.
• Report performance, pipeline health and revenue projections to leadership.
• Refine sales processes and ensure effective CRM use and sales discipline.

Skills

Sales leadership

Transport compliance

Negotiation

CRM usage

Forecasting

Data analytics

Presentation

Communication

Tools

CRM systems

Sales analytics tools

Job description

Sales Manager - Digital

Join the Go-To-Market Team at Microlise

Microlise is entering an exciting phase of growth, and we’re looking for an ambitious Sales Manager – Digital to lead and develop our Digital Sales Team.

This is an opportunity for an experienced sales leader with a strong understanding of transport compliance to coach a high-performing team, create new business opportunities, and turn commercial strategy into results.

Why this role matters

The Sales Manager – Digital translates Microlise’s growth ambitions into focused sales execution for TruTac’s digital compliance solutions.

Reporting to the Group Sales Director, you’ll lead the Digital Sales Team to achieve its combined quota and strengthen new business, upsell, and cross-sell performance.

You’ll build an accountable, data-led sales culture where people develop, opportunities progress effectively, and customers receive a joined-up experience. By combining strong sales leadership with credible sector knowledge, you’ll help customers understand how TruTac solutions can support safer, more efficient, and compliant operations.

What you’ll be doing

• Leading, motivating, and developing the Digital Sales Team to achieve individual and team targets
• Setting clear expectations, providing day-to-day guidance, and holding regular performance reviews
• Owning the team revenue target and delivering strategies for new-logo, upsell, and cross-sell growth
• Monitoring pipeline health and forecast accuracy, taking proactive action to address gaps
• Using sales data to improve conversion rates, team efficiency, and revenue performance
• Reporting performance, pipeline health, and revenue projections to the Group Sales Director
• Refining sales processes and ensuring effective CRM use and consistent sales discipline
• Using your knowledge of tachographs and HGV and PSV driver and vehicle compliance legislation to support credible, consultative customer conversations
• Keeping the team informed about regulatory developments and translating them into clear customer value
• Partnering with Product, Marketing, and Customer Success to deliver a seamless customer journey and position TruTac’s digital compliance solutions accurately
• Sharing customer and market insight with senior leadership to inform future strategy
• Identifying coaching needs and creating development opportunities that build confidence, capability, and succession within the team
• Supporting strategic opportunities through focused deal reviews, clear qualification, and effective objection handling

You’ll thrive in this role if you have:

• Proven experience in transport compliance, tachographs, or a closely related digital compliance environment
• Strong working knowledge of HGV and PSV driver and vehicle compliance legislation and its practical implications
• Confidence discussing digital tachograph data, compliance challenges, and commercial vehicle operators’ needs
• A strong record of leading sales teams to meet or exceed revenue targets
• Demonstrated success in coaching and developing sales talentExcellent communication, negotiation, presentation, and commercial decision-making skills
• Experience using CRM and sales analytics tools to manage performance, pipeline, and forecasting
• A collaborative approach and confidence working across functions and with senior leaders
• A full, clean UK driving licence
• The ability to create clarity, accountability, and momentum in a fast-paced, target-driven environment

Why Microlise?

When your groceries arrive at your door or you sign for your online parcel, one or more of our software, telematics or proof-of-purchase solutions has probably been used. Our solutions deliver value to many of the UK’s leading grocery retailers and food logistics providers as well as to household names including JCB, Eddie Stobart, Carlsberg, Waitrose and Tesco.

Proudly Midlands-based, Microlise has been operating for over thirty years, and recently became a Publicly Listed Company with shares trading on the London Stock Exchange. Our growing business is guided by our culture which drives the way we behave, the way we work, the way we connect with our customers, and the way we support and develop our people.

• Full support and training to ensure you are well equipped to succeed in your role
• Private medical insurance with Vitality Health including rewards for members such as: Apple Watch, discounted gym membership and many more
• 33 days holiday, including bank holidays, increasing year on year to 38 days, then further increases with length of service
• Life Assurance, 4 times your annual salary
• Free Costco membership, 20% off EE mobile and line rental, and other discounts with Reward Gateway
• Invested in employee health and well-being with over 20 mental health first aiders in the business
• Employee Assistance Programmes
• Great staff extras: Easter eggs, yearly BBQ, Christmas gifts, annual staff awards and many more incentives
• Great Place to Work certified – We have been recognised by the global authority on workplace culture, so come be a part of our success
• Best Workplace in the UK for Development, Technology, Wellbeing and Women

Recruitment Agencies

Whilst we make every effort to directly source candidates for our live roles, we do have a very small preferred supplier list on the occasion we may require additional support. We therefore do not accept speculative CVs and/or cold calls to our Recruitment Team or Hiring Managers