Sales Manager B2C - Snacking

JR United Kingdom; West Midlands Combined Authority; On-site; GBP 40,000 - 70,000; Full time

Job summary

A leading global manufacturer is seeking a Sales Manager B2C to launch an innovative snacking brand in the UK. This role offers an opportunity to develop the commercial strategy and expand retail partnerships with major grocers, shaping the future of healthy snacking.

Qualifications

• Proven experience in selling ambient/snacking products into UK retail.
• Experience with own brand and private label.
• Ability to thrive in a fast-paced environment.

Responsibilities

• Drive listings and lead retail expansion in the UK.
• Develop and execute the commercial strategy.
• Pitch to major UK retailers and explore new channels.

Skills

Sales experience with ambient/snacking products

Hunter mentality

Building from zero

Job description

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Sales Manager B2C - Snacking, West Midlands

Client: Paragon Talent

Location: West Midlands

Job Category: Other

EU work permit required: Yes

Job Views: 3

Posted: 10.06.2025

Expiry Date: 25.07.2025

Job Description:

Are you ready to launch a disruptive snacking brand into the UK's top retailers?

Paragon Talent is working with a global manufacturer of freeze-dried fruit on a mission to transform healthy snacking across the UK & Ireland. We’re looking for a proven senior sales professional, someone with a hunter mentality, to make it happen.

Our client is embarking on an ambitious B2C growth journey to create a premium snacking platform, partnering with major grocers on private label innovation.

With a national listing secured with a major UK retailer, they’re seeking a UK & Ireland B2C Sales Manager to drive listings, open doors, and lead retail expansion from the ground up.

This is a unique opportunity to shape the retail journey at inception. You’ll develop and execute the commercial strategy, pitch to UK retail giants, and explore new channels, including supermarkets, foodservice, travel, and convenience sectors.

This is a blank-slate opportunity to build something lasting within a well-resourced international food business with multiple global manufacturing facilities, a robust supply chain, and innovation capabilities.

What we’re looking for:

• Proven experience selling ambient/snacking products into UK retail (Tesco, Sainsbury’s, Aldi, etc.)
• Experience with own brand and private label
• A hunter mindset — you enjoy building from zero and thrive in a fast-paced, lean environment

If you’re hungry for a challenge, eager to take full ownership, and excited to lead the UK’s next great snack success story, apply now with your CV or contact us confidentially for more information.