Sales Manager - London

Fitness First Ltd; Greater London; Hybrid; GBP 35,000 - 52,000; Full time

Benefits offered by this job

Bonus scheme

Benefit portal

Health and wellness

Professional development

Job summary

Fitness First Ltd is seeking a dynamic Sales Manager to drive membership growth and revenue within our London club. You will lead a result-driven team, coach members, and ensure an exceptional joiner experience while occasionally covering duty manager duties to uphold standards.

You will tailor sales interactions, manage appointments, convert leads, and explore partnerships to boost performance. The role offers a competitive bonus and growth opportunities in health and fitness.

Qualifications

• Experience leading sales teams in a fitness/club environment.
• Strong communication and negotiation skills.
• Ability to coach and develop staff to meet targets.

Responsibilities

• Manage new appointments/tours and personalize each interaction.
• Follow up with no-shows and non-joiners to re-book.
• Evaluate and adjust sales strategy based on performance trends.
• Plan and execute call drives to generate appointments.
• Lead generation through partnerships and community events.
• Coach and develop the team with regular meetings.
• Ensure duty management responsibilities and club standards.

Skills

Leadership

Sales

Coaching

Team management

Tools

CRM systems

Job description

About The Role

If you are a passionate and results-driven leader with a commitment to excellence and a drive to foster a vibrant community, we would love to hear from you. Join us in making a transformative impact on the lives of our members!

About Us: At Fitness First, we are passionate about health and fitness and its transformative effect on our lives. We bring enthusiasm, energy, fun, and dedication to everything we do, inspiring others to discover their own passion for health and fitness. We are seeking a dynamic and results-driven Sales Manager to join our team and drive our membership growth and revenue.

Job Purpose: As the Sales Manager, your primary objective is to drive both unit and revenue sales performance, supporting the club's positive Net Member Movement requirement. You will provide regular updates, support, guidance, and strategy to engage and upskill the team to achieve new joiner targets with quality memberships. Through effective leadership and sales integrity, you will ensure all prospects and members receive an exceptional joiner experience. In the absence of the General Manager and other Heads of Departments, you will also take on Duty Manager responsibilities, ensuring operational standards, health & safety, and the commercial performance of the club.

Key Responsibilities:

Sales and Member Engagement:

• Manage new appointments/tours, customizing each interaction and conducting structured communication.
• Follow up with no-shows and non-joiners to address concerns and re-book appointments.
• Evaluate and adjust sales strategy and activity based on performance trends.
• Confirm next day's appointments with a personalized approach to minimize cancellations.
• Plan and execute 'call drives' to proactively reach out to potential prospects and schedule appointments.
• Capture data and outcomes of calls, appointments, and tours using company systems.

Lead Generation and Conversion:

• Explore new lead generation avenues, such as corporate partnerships and community events.
• Execute a detailed plan to surpass sales targets by converting leads into quality, loyal members.
• Ensure exceptional service to enhance the joiner experience and encourage referrals.

Team Development and Training:

• Conduct regular meetings to coach, motivate, and develop the team.
• Provide instant feedback to team members who do not offer exceptional service.
• Guide new joiners towards personalized 1-1 sessions or group exercise classes.
• Provide comprehensive training on the 'Joiner Experience' focusing on personalized tours.

Operational Excellence:

• Uphold operational excellence in all interactions.
• Always adhere to company policy and procedures.

Duty Management:

• Ensure a great welcome and experience for every member at every opportunity.
• Deliver an excellent joiner experience and tour every time for every guest.
• Steer members to GX classes and book 1-1 sessions.
• Maintain high standards of cleanliness and hygiene in the club.
• Lead on the safety of the club, ensuring compliance with all regulations.
• Ensure all staff are clear on their responsibilities and tasks per shift.
• Deliver duty management with 100% consistency, including opening/closing duties and compliance.

What's in it for you:

• Bonus Scheme: Competitive bonus structure based on club performance and individual KPIs.
• Benefit Portal: Access to a comprehensive benefits portal offering significant discounts on various products and services.
• Health and Wellness: Complimentary gym membership for you and discount for family member.
• Professional Development: Opportunities for ongoing professional development and career advancement.