Sales Manager

Advocate Group; Greater London; Remote; GBP 45,000 - 60,000; Full time

Job summary

An innovative firm in the craft beer industry is seeking a dynamic Sales Manager to drive commercial strategy and execution. This role is vital for expanding the brand's presence and building strong relationships with clients across various channels. As a passionate brand ambassador, you'll promote unique products and collaborate with marketing for aligned promotional activities. Join this fast-growing company that values creativity and quality, and make a significant impact in the exciting world of craft beer.

Qualifications

• Solid track record of developing new business relationships.
• A genuine thirst for all things Craft Beer.

Responsibilities

• Identify and target new business opportunities to achieve sales growth.
• Develop and implement strategic sales plans to meet targets.
• Act as a brand ambassador at events and across digital platforms.

Skills

Sales Strategy

Business Development

Relationship Management

Time Management

Proactive Mindset

Job description

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Base pay range

Direct message the job poster from Advocate Group

FMCG Talent Acquisition | Head of Drinks | Providing Top Talent into Drinks Organisations | WSET Level 2 Qualified

£45,000-£60,000 plus bonus and travel allowance

Remote / Field Based

We are delighted to be partnered with a craft beer company who specialise in creating innovative and flavourful beers, including award-winning sours, stouts, lagers, and IPAs. The flavoured category is a massively growing area within Craft Beer and the business are constantly pushing the boundaries of traditional brewing, emphasising creativity and quality.

This fast-growing, independent business has seen consistent year-on-year growth, expanded production capacity by 300%, and built a loyal following across the UK and beyond. There is also forwarding plans to expand the innovative product range beyond the Craft Beer category.

As they enter their next phase of growth, they are seeking a Sales Manager to take the reins on commercial strategy and execution.

This role is critical in expanding the Brand’s presence and building lasting relationships with new clients across multiple channels.

Key Responsibilities:

• Identify and target new business opportunities within Off Trade, On Trade, Wholesale and D2C to achieve sales growth.
• Management of wholesalers, selling the brand story and ensuring they are pushing visibility and USPs.
• Develop and implement strategic sales plans to meet and exceed targets.
• Present and promote product range to prospective clients, highlighting unique selling points and benefits.
• Act as a passionate brand ambassador at events, meetings, and across digital platforms
• Collaborate with marketing to ensure aligned promotional activity and brand storytelling
• Provide regular reporting on pipeline, performance, and growth opportunities

Candidate Requirements:

• A genuine thirst for all things Craft Beer
• Solid track record of developing new business relationships and maximising opportunities with existing customers.
• Self-starter with a proactive mindset and excellent time management
• A willingness to roll sleeves up and support across all areas of an SME when needed
• Effective time management and planning – you’ll have the autonomy to manage your own diary and strategy

Please get in touch with Kayleigh Norcross or click “Apply Now” to be considered for this vacancy.

Call: 020 7871 8000

• We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Food and Beverage Manufacturing, Beverage Manufacturing, and Wholesale Alcoholic Beverages

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