Sales Manager

Rubix UKII; Bedford; On-site; GBP 60,000 - 90,000; Full time

Job summary

Gapp Automation is seeking a Sales Manager to bridge engineering capabilities and business growth. You will drive revenue and manage key accounts, while pursuing new market opportunities for high-level automation systems.

You'll work closely with clients and our engineering teams to translate complex requirements into tailored automation solutions, and you will contribute to forecasting and strategic planning to keep Gapp Automation ahead of the curve.

Qualifications

• 5+ years of B2B sales within automation sectors.
• Strong understanding of PLCs, HMIs, servo drives, motion controllers, fieldbus networks.
• Experience selling high-value, integrated automation solutions.
• Excellent communication and negotiation skills.
• Willingness to travel to client sites.

Responsibilities

• Drive revenue growth by selling high-level automation applications.
• Manage key accounts including OEMs, integrators, and end-users.
• Identify and secure new business opportunities within target verticals.
• Collaborate with clients and engineering teams to deliver tailored automation solutions.
• Maintain sales pipeline and provide regular revenue forecasts to leadership.
• Monitor industry trends and competitor activities to keep ahead.

Skills

B2B sales

Industrial automation

Technical aptitude

Solution selling

Negotiation

Travel readiness

Education

Electrical/Mechanical Engineering degree

Job description

At Gapp Automation, we are at the forefront of industrial automation, providing cutting-edge solutions, drives, and motion control technologies to a diverse range of industries. We pride ourselves on engineering excellence and a customer-centric approach, helping businesses optimize their operations through high-level automation applications. As we continue to expand our market presence, we are seeking a dynamic, technically minded Sales Manager to lead our commercial growth and elevate our high-level application offerings.

The Role

As our Sales Manager, you will bridge the gap between complex engineering capabilities and strategic business growth. You will be responsible for driving revenue, managing key accounts, and identifying new market opportunities for our high-level automation systems and integrated applications.

Key Responsibilities

• Drive Revenue Growth: Develop and execute strategic sales plans to achieve and exceed regional and national sales targets for high-level automation applications.
• Key Account Management: Nurture and expand relationships with existing OEM customers, system integrators, and end-users, ensuring Gapp Automation remains their partner of choice.
• New Business Development: Identify, prospect, and secure new business opportunities within target verticals (e.g., packaging, manufacturing, robotics, and material handling).
• Technical Consultation: Collaborate closely with clients and our internal engineering teams to understand complex technical requirements and deliver tailored automation solutions.
• Pipeline & Forecast Management: Maintain an accurate sales pipeline and provide regular, data-driven revenue forecasts to the executive leadership team.
• Market Intelligence: Stay abreast of industry trends, competitor activities, and emerging technologies to keep Gapp Automation ahead of the curve.

Essential Skills & Qualifications

• Proven Sales Track Record: Minimum of 5+ years of B2B sales experience within the industrial automation, robotics, or motion control sectors.
• Technical Aptitude: A strong understanding of high-level automation applications, including PLCs, HMIs, servo drives, motion controllers, and fieldbus networks. A degree or qualification in Electrical/Mechanical Engineering is highly desirable.
• Solution Selling Expertise: Demonstrated ability to manage long, complex sales cycles and sell high-value, integrated technical solutions rather than just components.
• Communication & Negotiation: Exceptional interpersonal and presentation skills, with the ability to confidently pitch to both shop-floor engineers and C-suite executives.
• Strategic Thinking: Strong commercial acumen with the ability to analyze market data, spot trends, and implement effective sales strategies.
• Self-Motivated & Driven: A proactive closer who thrives in a fast-paced environment and is comfortable traveling to client sites as required.