Business Development Manager

Primaire Consulting Ltd; Reading; On-site; GBP 55,000 - 90,000; Full time

Job summary

Primaire Consulting Ltd. is seeking an experienced Automation Business Development Manager to drive automation sales across the Southern UK, with a focus on Smart Building and Data Centre markets.

You will blend technical expertise with consultative sales, collaborating with customers, partners and internal teams to identify opportunities and deliver automation solutions across industry, infrastructure and building applications.

Qualifications

• Approximately five years' experience in automation sales or a similar role.
• Engineering background with automation focus preferred.
• Experience in building automation or data centres is advantageous.
• Strong communication and stakeholder management skills.

Responsibilities

• Developing new and existing customer relationships across the territory.
• Identifying and converting new business opportunities.
• Providing technical pre-sales support to customers and business development teams.
• Meeting and exceeding agreed sales targets and KPIs.
• Supporting tenders, technical documentation and project bids.
• Conducting customer visits, presentations, seminars and exhibitions.
• Providing technical training and coaching to internal and external stakeholders.
• Maintaining a strong understanding of the automation market, competitors and available solutions.
• Supporting the development of Smart Building and Data Centre strategies and go-to-market initiatives.
• Working collaboratively with sales, applications, engineering, product management and customer support teams.

Skills

Automation sales

Client relationships

Pre-sales support

Negotiation

Communication

Team collaboration

Education

Engineering degree / Level 5 qualification

Tools

BACnet

KNX

DALI

EtherCAT

PROFIBUS

PROFINET

Modbus

Job description

Our client is a leading organisation within the automation and technology sector, and we are supporting them in the search for an experienced Automation Business Development Manager. This is an opportunity to join an established business and take responsibility for developing automation sales across the Southern UK, with a focus on the growing Smart Building and Data Centre markets. The role combines technical expertise, consultative sales and business development, working closely with customers, partners and internal technical teams to identify opportunities and deliver automation solutions across industry, infrastructure and building applications.

Key responsibilities:

• Developing new and existing customer relationships across the territory.
• Identifying and converting new business opportunities.
• Providing technical pre sales support to customers and business development teams.
• Meeting and exceeding agreed sales targets and KPIs.
• Supporting tenders, technical documentation and project bids.
• Conducting customer visits, presentations, seminars and exhibitions.
• Providing technical training and coaching to internal and external stakeholders.
• Maintaining a strong understanding of the automation market, competitors and available solutions.
• Supporting the development of Smart Building and Data Centre strategies and go-to-market initiatives.
• Working collaboratively with sales, applications, engineering, product management and customer support teams.

About You

• We are looking for an experienced Automation Sales Engineer with around five years' experience in a similar role, ideally gained within manufacturing, building or industrial automation.
• You should have a strong technical understanding of automation systems and ideally experience with a number of the following:
• BACnet, KNX, DALI, EtherCAT, PROFIBUS, PROFINET and Modbus.
• IoT technologies and modern protocols including MQTT, Node-RED, Bash, GraphQL and UNS.
• PLC programming, ideally CODESYS / IEC 61131-3.
• Building Management Systems and building automation.
• Technical training and customer support.
• An engineering degree or equivalent qualification, minimum Level 5 engineering qualification or equivalent, and a full driving licence are required.

What We're Looking For

We are looking for a commercially driven and technically credible professional who is confident working with both technical and commercial stakeholders.

You will be:

• Customer focused and commercially aware.
• Self-motivated and capable of working independently.
• A strong communicator and stakeholder manager.
• Solutions focused with excellent problem-solving skills.
• Confident in influencing, negotiating and developing relationships.
• Positive, proactive and adaptable.
• Committed to continuous improvement.
• A strong team player with high levels of integrity.