Area Sales Manager

Primaire Consulting Ltd; West of England; On-site; GBP 42,000 - 65,000; Full time

Job summary

Primaire Consulting Ltd on behalf of a growing client in industrial automation is seeking an Area Sales Manager for the South East UK. You will sell automation components to OEMs and panel builders, develop new business and manage key accounts, while meeting or exceeding targets.

You will travel across the territory, build strong relationships with stakeholders, and work with internal teams to propose tailored automation solutions and achieve sustained revenue growth through proactive pipeline

Qualifications

• Proven field sales record in electrical/automation industries.
• Experience selling to OEMs and panel builders.
• Strong technical aptitude to communicate complex products.
• Self-motivated with excellent interpersonal skills.
• Full UK driving licence and willingness to travel within territory.
• Knowledge of automation products (PLCs, relays, sensors).
• Formal electrical/engineering qualification (ONC/HNC/Degree).
• Experience using a CRM system.

Responsibilities

• Territory management: grow sales across assigned region by visiting customers and identifying opportunities.
• Customer engagement: be primary contact for OEMs and panel builders with tailored solutions.
• Sales growth: achieve monthly, quarterly, and annual targets.
• Technical expertise: understand automation components to advise customers and propose solutions.
• Account management: develop strategic plans for key customers and ensure repeat business.
• New business development: identify potential clients via networking, referrals, and trade shows.
• Reporting: maintain CRM records, provide forecasts, and report market trends.
• Collaboration: work with internal teams to ensure customer satisfaction.

Skills

Field sales

OEM sales

Automation knowledge

Presentation skills

CRM experience

Travel willingness

Education

Electrical or engineering qualification

Tools

CRM system

Job description

We are recruiting on behalf of our client, a growing provider of industrial automation solutions, for a dynamic, results-driven Area Sales Manager. In this role, you will sell industrial automation components to OEMs (Original Equipment Manufacturers) and control panel builders within the South East of UK. You will be responsible for developing new business, managing existing accounts, and consistently meeting or exceeding sales targets.

Key Responsibilities

• Territory Management Manage and grow sales across your assigned region by visiting customers, identifying new business opportunities, and building strong relationships with key stakeholders.
• Customer Engagement Act as the primary point of contact for OEMs and panel builders, understanding their needs and providing tailored solutions from our automation product portfolio.
• Sales Growth Achieve monthly, quarterly, and annual sales targets.
• Technical Expertise Maintain a strong understanding of automation components such as relays, PLCs, HMIs, sensors, drives, and control gear, so you can confidently advise customers and propose solutions.
• Account Management Develop strategic account plans for key customers, monitor satisfaction levels, and ensure repeat business.
• New Business Development Identify and engage potential new clients through networking, cold calling, referrals, and trade shows.
• Reporting Maintain accurate CRM records, provide regular sales forecasts, and report on market trends and competitor activity.
• Collaboration Work closely with internal teams, including technical support, product management, and customer service, to ensure customer satisfaction.

Requirements

• Proven track record in field sales within the electrical or automation industry
• Experience selling to OEMs and panel builders
• Strong technical aptitude, with the ability to understand and communicate complex product information
• Self-motivated, with excellent interpersonal and presentation skills
• Full UK driving licence and willingness to travel within the territory
• Knowledge of automation products (e.g., PLCs, contactors, relays, terminals, sensors)
• Formal electrical or engineering qualification (ONC/HNC/Degree)
• Experience using a CRM system

Why Join Our Client?

• Be part of a growing, innovative company at the forefront of industrial automation
• Excellent support structure, with training and development opportunities
• Autonomy to manage your own territory and shape your own success
• Competitive package and commission structure