Sales Leader – AV & Live Events Cable Solutions

Midwich Limited; Diss; On-site; GBP 65,000 - 100,000; Full time

Benefits offered by this job

Contributory Pension Scheme

Private Health Care

Staff Purchase Scheme

Employee Assistance Programme (EAP)

Cycle to Work Scheme

Job summary

Midwich Limited is seeking an experienced sales professional to lead the DCS business unit, focusing on cable, connectivity and infrastructure solutions for AV, broadcast and live events. You will own the sales strategy, expand market presence across direct and indirect channels, and drive adoption of Evolution XPC products with customers and Midwich Group colleagues.

You'll collaborate with Marketing, Operations and Production to deliver an exceptional customer experience, coach UK sales teams,

Qualifications

• Proven track record in B2B sales leadership.
• Experience in AV, live events, manufacturing or tech distribution.
• Background in cable manufacturing or connectivity solutions.
• Experience managing direct and channel sales models.
• Strong commercial focus on revenue and margin growth.
• Excellent relationship-building and stakeholder management.
• Strong analytical and forecasting capabilities.
• Confident communicator able to influence at all levels.

Responsibilities

• Develop and execute a scalable sales strategy.
• Drive revenue across direct and indirect channels.
• Target opportunities within live events, AV integrators and resellers.
• Build relationships with key accounts and strategic customers.
• Grow adoption of Evolution XPC across Midwich Group.
• Forecasting, pipeline development and sales reporting.
• Pricing and product mix management for profitable growth.
• Monitor KPIs: revenue, gross profit, market share.
• Collaborate with Marketing, Operations and Production for customer experience.
• Coach and support UK sales teams to drive proactive cable sales culture.

Skills

B2B leadership

AV & live events

Cable manufacturing

Direct sales

Channel sales

Forecasting

Relationship mgmt

Communication

Job description

Midwich Limited is seeking an experienced sales professional to lead the DCS business unit, focusing on cable, connectivity and infrastructure solutions for AV, broadcast and live events. You will own the sales strategy, expand market presence across direct and indirect channels, and drive adoption of Evolution XPC products with customers and Midwich Group colleagues.

You'll collaborate with Marketing, Operations and Production to deliver an exceptional customer experience, coach UK sales teams,