Sales Engineer- Birmingham & West Midlands

Belzona UK Ltd; Birmingham; On-site; GBP 70,000 - 100,000; Full time

Benefits offered by this job

On-Target Earnings £85,000+

Uncapped commission

Annual bonus

Company vehicle

Company pension

Training & development

Career progression

Autonomy to build relationships

Job summary

Belzona UK Ltd is recruiting Sales Engineers to support growth across Birmingham and West Midlands, offering a field-based role with strong earning potential and a comprehensive benefits package. You will engage with industrial accounts, identify maintenance and asset-reliability opportunities, and position Belzona solutions as high-value options.

The role focuses on opportunity-led growth, not just territory management, with emphasis on relationships, value creation, and proactive market

Qualifications

• Significant experience in technical sales or industrial sales.
• Proven track record of developing new business opportunities and delivering sustainable sales growth.
• Strong relationship-building, networking and stakeholder engagement skills.
• Experience communicating technical concepts to customers and decision-makers.
• Excellent presentation, communication and negotiation skills.

Responsibilities

• Develop and maintain relationships with industrial customers, contractors and key industry stakeholders.
• Identify, qualify and develop commercial opportunities within target accounts and markets.
• Build and maintain a healthy sales pipeline through effective opportunity management.
• Generate opportunities through customer engagement, industry networking and contractor partnerships.
• Develop mutually beneficial relationships with application contractors and engineering service providers.
• Identify upcoming maintenance activities, shutdowns, and asset-reliability initiatives that may benefit from Belzona solutions.
• Deliver technical presentations, product demonstrations and training sessions to customers and contractors.
• Prepare quotations, proposals and commercial recommendations.

Skills

Technical sales

Industrial sales

Business development

Customer engagement

Negotiation

Tools

CRM software

Job description

Sales Engineer- Birmingham & West Midlands

Birmingham, United Kingdom | Posted on 11/03/2026

Field-Based | Industrial Markets | Opportunity-Led Growth

Competitive Base Salary + Uncapped Commission +Performance Bonus + Company Vehicle + Benefits

Join Belzona UK's Next Phase of Growth

Belzona UK is investing in the future of its commercialorganisation as we continue to strengthen our market presence and expand ourcustomer engagement capability across key industrial sectors.

As part of this investment, we are recruiting SalesEngineers to support our continued growth and develop opportunities across anumber of established and high-potential market areas including:

? Southampton & SouthCoast

? Teesside & North East

? Manchester & North West

? Birmingham & West Midlands

At Belzona UK, we help industrial organisations solve someof their toughest maintenance, repair and asset reliability challenges. Ourproven repair composites, protective coatings and engineered solutions enablecustomers to extend asset life, improve reliability and reduce maintenancecosts across industries including power generation, water and wastewater,chemical processing, manufacturing, engineering and other critical industrialsectors.

Why This Role Is Different

This is not a traditional territory management role.

Operating within Belzona UK's Opportunity-Led Growth Model,Sales Engineers are responsible for identifying, developing and convertingcommercial opportunities through effective customer engagement, contractorrelationship development and solution-based selling.

Success is driven by building influence, creating value,developing professional networks and uncovering opportunities wherever theyexist, rather than simply managing a geographical territory.

The Opportunity

As a Sales Engineer, you will be responsible foridentifying, developing and converting opportunities within a portfolio ofindustrial accounts and prospects.

You will engage directly with customers to understand theiroperational challenges, identify maintenance and asset reliabilityopportunities, and position Belzona's products and services as high-valuesolutions.

Equally important, you will develop relationships withapplication contractors, engineering service providers and industrystakeholders, creating mutually beneficial partnerships that expand marketaccess, generate referrals and support sustainable growth.

This role offers significant autonomy and rewardsindividuals who enjoy networking, business development, relationship buildingand solution-based selling.

Key Responsibilities

• Developand maintain relationships with industrial customers, contractors and keyindustry stakeholders.
  
• Identify,qualify and develop commercial opportunities within target accounts andmarkets.
  
• Buildand maintain a healthy sales pipeline through effective opportunitymanagement.
  
• Generateopportunities through customer engagement, industry networking andcontractor partnerships.
  
• Developmutually beneficial relationships with application contractors andengineering service providers.
  
• Identifyupcoming maintenance activities, shutdowns, capital projects and assetreliability initiatives that may benefit from Belzona solutions.
  
• Delivertechnical presentations, product demonstrations and training sessions tocustomers and contractors.
  
• Preparequotations, proposals and commercial recommendations.
  
• Workcollaboratively with internal technical and commercial teams to maximiseopportunity conversion.
  
• Maintainaccurate CRM records and support effective portfolio and pipelinemanagement.
  
• RepresentBelzona professionally at customer sites, industry events and networkingactivities.
  

Requirements

What We're Looking For

We're looking for commercially driven individuals who cancombine technical credibility with strong business development capability and apassion for developing long-term customer and contractor relationships.

• Significantexperience within technical sales, industrial sales, engineering servicesor a related commercial environment.
  
• Provensuccess in developing new business opportunities and deliveringsustainable sales growth.
  
• Strongrelationship-building, networking and stakeholder engagement skills.
  
• Experiencecommunicating technical concepts to customers and decision-makers.
  
• Excellentpresentation, communication and negotiation skills.
  
• Abilityto identify customer challenges and develop commercially viablesolutions.
  
• Strongorganisational and opportunity management skills.
  
• FullUK Driving Licence.
  
• Experiencewithin industrial maintenance, asset reliability, protective coatings,engineering services or industrial solution sales.
  
• Experienceworking with contractors, engineering service providers or indirect routesto market.
  
• Knowledgeof industries such as water, utilities, power generation, manufacturing,chemical processing, pharmaceuticals, engineering or oil and gas.
  

What We Offer

• On-TargetEarnings of £85,000+.
  
• UncappedCommission Structure.
  
• AnnualPerformance Bonus.
  
• CompanyVehicle.
  
• CompanyPension Scheme.
  
• ComprehensiveProduct and Technical Training.
  
• OngoingCommercial Development and Career Progression Opportunities.
  
• Theautonomy to build relationships, develop opportunities and make a genuinecommercial impact.
  
• Theopportunity to join a respected market leader with a strong reputationacross UK industry.
  

Why Join Belzona UK?

This is an opportunity to join a business that is investingin growth, modernising its commercial approach and creating an environmentwhere talented Sales Engineers can thrive.

You'll be trusted to build relationships, uncoveropportunities, develop contractor and customer networks, and play a key role indelivering the next phase of Belzona UK's growth.

If you're motivated by creating opportunities, solvingcustomer problems and building a strong professional network within UKindustry, we'd like to hear from you.