Sales Engineer

Innovo Global Talent; West Midlands; Hybrid; GBP 45,000 - 85,000; Full time

Benefits offered by this job

Hybrid work model

Company vehicle

Laptop

Mobile phone

IT equipment

Job summary

Innovo Global Talent is seeking a Robotics Sales Engineer to drive growth across the UK South and Ireland. The role focuses on identifying and converting opportunities in industrial automation and robotics, working with end users, OEMs and SIs to expand market presence in Life Sciences & Pharma sectors.

You will build long-term relationships, develop a territory growth plan, and deliver compelling technical solutions and proposals.

Qualifications

• 5+ years of successful B2B sales in robotics or related tech.
• Proven track record in meeting sales targets and developing new business.
• Experience selling complex technical solutions to industrial customers.
• Strong understanding of robotics, automation and manufacturing tech.

Responsibilities

• Own and develop sales activity across the assigned territory.
• Identify, qualify, and develop new robotic automation opportunities.
• Build relationships with End Users, OEMs and Systems Integrators.
• Promote the full portfolio of robotic solutions and achieve sales targets.
• Develop and execute a strategic territory growth plan.
• Deliver product presentations, demonstrations, and proposals.
• Maintain CRM records and provide regular forecasts and reports.

Skills

B2B sales

Robotics knowledge

CRM experience

Negotiation

Presentation skills

Communication

Independent working

Tools

CRM systems

Microsoft Office

Job description

We're looking for an ambitious and technically-minded Robotics Sales Engineer to drive growth across the UK South and Ireland territory. This role sits within our Robotics Division and is focused on identifying, developing, and converting opportunities across the industrial automation and robotics landscape.

You’ll work closely with end users, OEMs, and system integrators to deliver innovative robotic solutions while helping expand our market presence across Life Sciences & Pharma Sector. This is an exciting opportunity for a commercially driven professional who combines strong technical knowledge with a passion for building long-term customer relationships.

Key Responsibilities

• Own and develop sales activity across the assigned territory.
• Identify, qualify, and develop new robotic automation opportunities within General Industry.
• Build strong relationships with End Users (EUs), Original Equipment Manufacturers (OEMs), and Systems Integrators (SIs).
• Increase market share by promoting the full portfolio of robotic solutions.
• Develop and execute a strategic territory growth plan.
• Achieve and exceed agreed sales targets and performance objectives.
• Engage with customers to understand operational challenges and automation requirements.
• Support the identification and development of technical specifications for potential projects.
• Ensure opportunities are progressed efficiently from initial enquiry through to successful closure.
• Deliver professional product presentations, demonstrations, and solution proposals.
• Monitor market trends, customer activity, and competitor developments to identify new business opportunities.
• Represent the business at industry exhibitions, trade shows, and conferences.
• Work collaboratively with colleagues across the Robotics Division and wider business units.
• Participate actively in sales meetings, planning sessions, and divisional initiatives.
• Coordinate effectively with other company divisions to deliver the best customer solutions.
• Maintain accurate and up-to-date customer records, opportunities, and activities within the CRM system.
• Provide regular sales forecasts, pipeline updates, and territory reports.
• Ensure all customer interactions and project developments are captured in a timely manner.

What We're Looking For:

• 5+ years of successful B2B sales experience within robotics, industrial automation, control systems, special-purpose machinery, or a related technical sales environment.
• Proven track record of achieving sales targets and developing new business opportunities.
• Experience selling complex technical solutions to industrial customers.
• Strong understanding of robotics, automation, and manufacturing technologies.
• Knowledge of AGV and AMR solutions and their applications would be highly advantageous.
• Ability to understand customer challenges and position appropriate technical solutions.
• Established network of contacts across End Users, OEMs, and Systems Integrators.
• Commercially driven with a proactive and results-oriented approach.
• Strong communication, presentation, and negotiation skills.
• Comfortable working independently while contributing to a collaborative team environment.
• Experienced user of CRM systems and Microsoft Office applications.
• Excellent organisational and territory management skills.

Requirements

• Full UK driving license.
• Willingness to travel extensively across the territory, with occasional international travel when required.

What's on Offer

• Hybrid working model combining home, office, and customer site visits.
• Company vehicle.
• Laptop, mobile phone, and all necessary IT equipment.
• Opportunity to work with innovative robotic automation technologies.
• The chance to make a significant impact within a growing and highly technical market.