Sales Enablement Lead

JR United Kingdom; London; On-site; GBP 80,000 - 100,000; Full time

Job summary

An innovative firm is seeking a strategic leader to join their Ads Product Marketing team. In this dynamic role, you will collaborate cross-functionally to create compelling sales narratives and go-to-market strategies. Your expertise in sales enablement and product marketing will be crucial in developing impactful sales materials and sponsorship proposals. You will leverage your strong analytical skills to research industry trends and competitor strategies, providing valuable insights that drive success. This position offers a unique opportunity to influence the sales approach in a rapidly evolving advertising landscape, making a significant impact on the company's growth trajectory.

Qualifications

• Experience in sales enablement and product marketing in ad tech.
• Strong analytical mindset with market research experience.

Responsibilities

• Develop sales materials and pitch decks aligned with business needs.
• Research industry trends and provide actionable recommendations.

Skills

Sales Enablement

Product Marketing

Go-To-Market Strategy

Video Advertising

TV Advertising

CTV Advertising

Storytelling

Market Research

Competitive Analysis

Job description

Please note, you will need to have experience with creating sales packages.

Our client does not offer sponsorship.

Our client is looking for a strategic and creative leader to join their Ads Product Marketing team. This role involves working cross-functionally with various teams to create compelling sales narratives, competitive intelligence reports, and go-to-market strategies.

As the Sales Enablement lead, you will:

• Develop sales materials, sponsorship proposals, and pitch decks that align with business needs.
• Create data-backed claims that highlight the company's Ads’ capabilities.
• Research industry trends, competitor strategies, and customer insights to provide actionable recommendations.
• Provide training and materials to help the sales team effectively communicate value propositions.
• Collaborate with Marketing to develop industry insights, whitepapers, and reports.

You will need the following skillsets:

• Experience in Sales Enablement, Product Marketing, or Go-To-Market Strategy in ad tech, media, or advertising.
• Strong background in video, TV, and CTV advertising with pan-European market experience.
• Excellent storytelling, writing, and presentation skills with the ability to simplify complex topics.
• Able to develop sales packages, sponsorship offerings, and competitive intelligence strategies.
• Strong analytical mindset with experience in market research, sponsorship, and competitive analysis.