Sales Director, Roofing & Coatings (UK/Ireland/Europe)

SRS Recruitment Solutions; Lutterworth; On-site; GBP 120,000 - 180,000; Full time

Benefits offered by this job

Company car or car allowance

Pension

Benefits (full details on application)

Job summary

Roof Coatings is seeking a Sales Director to own the commercial agenda across the UK, Ireland and Europe, leading a small management team and driving market expansion. You will set strategy, grow the contractor and specifier base, and open new markets while reporting to the Managing Director.

The role requires building a robust pipeline, managing pricing and margins, and delivering revenue growth in a close-knit SME environment with hands-on leadership and extensive travel.

Qualifications

• Proven record of sales leadership and revenue growth in building products (roofing, coatings, waterproofing or wider building envelope).
• Specification selling to surveyors, specifiers or architects and converting specifications into orders through contractors.
• Experience building and managing contractor or installer networks and leading a field sales team.
• Strong planning, pricing, negotiation and forecasting, with weekly execution discipline.
• Hunter mindset with credibility to lead hands-on in an SME where the leader also sells.
• Full UK driving licence and willingness to travel extensively in the UK, Ireland and Europe, including overnight stays.

Responsibilities

• Own the three-year sales strategy and annual plan with targets and monthly forecast for the management team.
• Grow brand presence on refurbishment specifications with surveyors and specifiers; run CPD seminars and webinars.
• Recruit and activate new approved contractors; win back lapsed accounts and grow share with existing ones.
• Build and deliver entry plans for Ireland and Europe; lead commercial roll-out of the flat roof system.
• Track competitor activity, manage pricing and margins; drive CRM-based pipeline and lead generation.
• Coach the sales, business development and client relationship team; set operating rhythm and structure.
• Direct marketing to generate qualified leads and defend key accounts and brand.

Skills

Sales leadership

Specification selling

Contractor networks

Pricing & forecasting

Travel willingness

Driver's licence

Job description

Roof Coatings is seeking a Sales Director to own the commercial agenda across the UK, Ireland and Europe, leading a small management team and driving market expansion. You will set strategy, grow the contractor and specifier base, and open new markets while reporting to the Managing Director.

The role requires building a robust pipeline, managing pricing and margins, and delivering revenue growth in a close-knit SME environment with hands-on leadership and extensive travel.