Sales Development Representative (UK)

Creatio; Greater London; Hybrid; GBP 30,000 - 52,000; Full time

Job summary

Creatio is seeking a driven Sales Development Representative in London to fuel our rapid growth in AI CRM and workflow automation. You’ll generate leads, qualify opportunities, and collaborate with Sales and Marketing to build a robust pipeline.

A successful candidate thrives in a fast-paced, collaborative environment, is data-driven, and excels at email, calls, and social outreach to engage C-level executives.

Qualifications

• 1+ year in an SDR, staffing, or related sales role in B2B SaaS or CRM/automation software.
• Proven track record of generating leads and meeting KPIs.
• Experience with CRM software and prospecting tools (Sales Navigator, Outreach.io, etc.).
• Familiarity with low-code development and CRM trends.

Responsibilities

• Lead Generation & Prospecting: proactively engage with prospective clients and qualify opportunities.
• Market Research & Intelligence: stay informed on CRM and low-code automation trends.
• Collaboration with Sales & Marketing: align with sales to improve lead quality and hand-offs.
• Pipeline Management: keep CRM data up-to-date and track progress against metrics.
• Outbound Campaigns: craft emails, calls, and LinkedIn outreach to build the pipeline.
• Performance Optimization: refine outreach techniques and adopt best practices.

Skills

Lead generation

Prospecting

CRM proficiency

Communication skills

Analytical mindset

Tools

Sales Navigator

Outreach.io

Job description

Creatio is one of the fastest-growing AI software companies, with quarterly bookings reaching 255% of prior-year results, reflecting strong enterprise demand for AI CRM and workflow automation.

With a global team and a large ecosystem of partners, Creatio serves thousands of customers in over 100 countries and automates tens of millions of workflows daily. Genuine care for our clients and partners is at the heart of our DNA.

We’re proud to be recognized by top industry analysts as a Leader and Strong Performer in multiple Gartner and Forrester reports.

In 2025, Creatio was named to Inc.'s Best Workplaces list, recognizing our commitment to employee wellbeing and a strong workplace culture.

Who We’re Looking For:

We are seeking passionate, proactive, and results-driven Sales Development Representative who is excited to contribute to a fast-growing and innovative company. The ideal candidate is someone who thrives in a dynamic environment, embraces challenges as opportunities, and is motivated to bring fresh ideas to the table.

You should be a strong team player with excellent communication skills, eager to learn and grow, and ready to make an impact from day one. Most importantly, we’re looking for individuals who share our values, believe in collaboration, and want to be part of a workplace where creativity, accountability, and ambitionare celebrated.

The role is based in London, England, UK.

Responsibilities:

• Lead Generation & Prospecting: Proactively engage with prospective clients, identify and qualify sales opportunities, and generate interest in Creatio’s products.
• Market Research & Intelligence: Understand the competitive landscape, identify target industry segments, and stay informed of industry trends in CRM and low-code automation.
• Collaboration with Sales & Marketing: Partner with sales executives to strategize on lead quality and conversion, ensuring a seamless hand-off for qualified opportunities.
• Pipeline Management: Maintain accurate records of activities in the CRM, manage lead and account data, and monitor progress against sales metrics.
• Outbound Campaigns: Develop personalized email, phone, and LinkedIn outreach to effectively engage prospects and build a strong pipeline.
• Performance Optimization: Continuously refine outreach techniques and adopt best practices to enhance prospecting success.

Requirements:

• Industry Knowledge: at least 1 year in an SDR, staffing, or related sales role, ideally within B2B SaaS, CRM, or automation software.
• Proven Track Record: Demonstrated success in generating leads, meeting or exceeding KPIs, and helping drive revenue growth.
• CRM and Sales Tools: Proficiency in CRM software and experience with prospecting tools (Sales Navigator, Outreach.io, etc.).

Understanding of Low-Code & CRM Trends: Familiarity with low-code development and CRM software, with an understanding of how these technologies impact businesses.

Key Soft Skills:

• Communication & Interpersonal Skills: Excellent written and verbal communication skills to effectively engage C-level executives and decision-makers.
• Prospecting Techniques: Skilled in cold calling, email campaigns, and leveraging social media platforms like LinkedIn for prospecting.
• Analytical Mindset: Ability to analyze data, evaluate prospect engagement metrics, and adjust strategies based on insights.
• Time Management & Organizational Skills: Proven ability to handle multiple accounts, leads, and follow-ups simultaneously.
• Strategic Thinking: Ability to understand client needs and pain points, positioning Creatio’s value proposition effectively.

What you should expect from us:

• Growth & Development: Clear career paths, mentorship opportunities, and access to continuous learning to help you reach your full potential.
• Flexibility & Well-Being: We provide flexible work arrangements and initiatives that empower you to manage your schedule effectively, stay productive, and thrive both personally and professionally.
• Recognition & Impact: A culture that celebrates achievements, values your ideas, and empowers you to make real contributions from day one.
• Innovative Culture: Be part of a company that embraces new ideas, modern technologies, and bold thinking to stay ahead of the curve.
• Benefits & Rewards Package: We provide competitive compensation and benefits designed to support you and your family. Our rewards approach goes beyond salary, recognizing your contributions and commitment. The exact package may vary depending on your country of residence and employment type.

Our core values

We wholeheartedly believe in our values. They guide each decision we make, serving as the path we follow to achieve our goals.

One Team

Regardless of our location, we always work as one towards the same goal.