Sales Development Representative

Avomind; Greater London; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading software development company is expanding their London office and is hiring a Sales Development Representative. The role involves generating new business opportunities, engaging with key decision-makers, and building a robust pipeline of potential clients. Ideal candidates should have over 2 years of B2B experience in sales, familiarity with software development processes, and excellent communication skills. The company offers a wellness allowance, health insurance, pension contributions, and mentorship programs.

Benefits

£100/month wellness allowance

Private health insurance

4% employer pension contribution

26 days annual leave + paid winter break

Statutory parental leave

WeWork membership

Career coaching and mentorship

Qualifications

• Minimum of 2 years B2B experience in a sales-focused role.
• Familiarity with software development technologies and processes.
• Proven track record in conducting cold outreach.

Responsibilities

• Proactively reach out to prospects to generate meetings and opportunities.
• Attend industry events to identify new sales opportunities.
• Research and qualify leads to understand their potential needs.
• Experiment with new approaches to lead generation.
• Track and manage lead information using CRM.
• Meet or exceed KPIs for leads and opportunities.

Skills

B2B experience

Understanding of software development technologies

Creative outbound lead generation

Cold calling and email outreach

Consultative and solution selling

Verbal and written communication

Job description

About the Client

Our client is a leading software development company headquartered in New York, with over 4,000 engineers and 20+ global offices. For nearly two decades, they’ve partnered with VC-backed startups and enterprise clients including Classpass, Freshly, Bevi, Mount Sinai, GAIN Capital, Yale School of Medicine, and Merkle.

They specialize in building dedicated engineering teams to deliver high-quality digital products - from custom software and web development to blockchain and AR/VR solutions. Recognized by Inc. 5000, Deloitte, IAOP, Stevie, and the Financial Times as one of the fastest-growing U.S. tech firms.

About the role

Now they're expanding their London office and hiring a Sales Development Representative. In this position, you will play a key role in expanding their UK business by identifying and generating new business opportunities through proactive outbound outreach. Your primary responsibility will be to build and maintain a robust pipeline of potential clients, engaging with founders, CTOs, engineering leaders, and other key decision-makers across a diverse range of companies, from innovative startups to established Fortune 500 firms.

Key responsibilities

• Proactively reach out to prospects via email, LinkedIn, phone, or other communication channels to generate meetings and opportunities
• Attend top industry events and tech meetups to identify new sales and networking opportunities
• Research and qualify leads by understanding their potential needs, pain points, and growth plans, ensuring alignment with the company services and ideal client profile
• Experiment with and develop new approaches to lead generation, finding innovative ways to engage prospects and uncover new business opportunities
• Accurately track and manage lead information and activities using the company CRM system
• Consistently meet or exceed weekly and monthly KPIs, including number of leads generated, meetings booked, and opportunities generated

Qualifications

• 2+ years B2B experience in an SDR, business development, or sales focused role
• Familiar with software development technologies and processes
• Experience building creative outbound lead generation campaigns
• Proven track record in cold calling and email outreach
• Consultative and solution selling experience
• Excellent verbal and written communication skills; ability to engage and build rapport quickly

Benefits

• £100/month wellness allowance (gym, fitness, mental health)
• Private health insurance
• 4% employer pension contribution
• 26 days annual leave + paid winter break
• Statutory parental leave
• WeWork membership with global access
• Career coaching, growth paths, and mentorship in a high-performance culture