Sales Development Representative (SDR) - Azure/M365/AI/MSP/Saas

Initialize IT; United Kingdom; Hybrid; GBP 36,000 - 44,000; Full time

Job summary

Initialize IT is seeking a Sales Development Representative to drive outbound pipeline for Azure/M365/AI/MSP/SaaS in the UK. The role is remote with hybrid options and requires 1–3+ years in SDR/BDR or outbound sales, ideally in the Microsoft ecosystem.

You will engage net-new prospects via calling, email and LinkedIn, qualify leads before handoff to Solutions Directors, and maintain a Dynamics 365 pipeline. A proven track record in prospecting and strong communication are essential.

Qualifications

• 1–3+ years' experience in an SDR/BDR or outbound sales role, ideally within the Microsoft ecosystem, Azure, Microsoft 365, MSP, SaaS sales cycles.
• Proven prospecting ability with a track record of outbound pipeline generation.
• Technical fluency to discuss Azure-based professional and managed services with credibility.

Responsibilities

• Identify and engage net-new prospects via outbound calling, email and LinkedIn/social outreach.
• Qualify inbound and outbound leads before handing off to the Solutions Director.
• Build and manage your own pipeline of qualified opportunities, tracked through to a booked meeting or handoff.
• Contribute to and help pilot new offers.
• Log all activity and maintain up-to-date records in Dynamics 365.
• Report weekly against KPIs.

Skills

Outbound sales

SDR experience

Prospecting

CRM (Dynamics 365)

Azure/M365 knowledge

Communication

Tools

Dynamics 365

LinkedIn outreach

Job description

Sales Development Representative (SDR) - Azure/M365/AI/MSP/SaaS - remote - UK (can be hybrid) - excellent opportunity to join this gold-stamp Azure Partner.

Skills/experience

• Relevant experience: 1-3+ years' experience in an SDR, BDR or outbound sales role, ideally within the Microsoft ecosystem, Azure, Microsoft 365, MSP, SaaS sales cycles.
• Proven prospecting ability: A track record of consistent outbound pipeline generation against target, in a role where prospecting was a core, measured part of the job.
• Technical fluency: Comfortable enough with cloud/technical terminology to hold a credible first conversation about Azure-based professional and managed services - full product and portfolio training will be provided, but a working foundation is expected from day one.
• CRM discipline: Practical experience using a CRM to manage pipeline, activity and forecasting; Dynamics 365 experience is a plus but not essential.
• Self-starter: Confident, resilient and highly organised, with the judgement to self-prioritise across a genuinely dual mandate (new business outbound + Microsoft SME&C support) without close day-to-day supervision.
• Scale-up mindset: Comfortable in a small, fast-scaling team.
• Communication: Excellent written and verbal communication, comfortable engaging both technical and commercial stakeholders at prospect organisations.

It is a dual-mandate build/scale-up role:

Outbound prospecting of Enterprise Clients (60%)

• Identify and engage net-new prospects against Ideal Customer Profile (ICP) via a mix of outbound calling, email and LinkedIn/social outreach.
• Qualify inbound and outbound leads against agreed criteria before handing off to the relevant Solutions Director.
• Build and manage your own pipeline of qualified opportunities, tracked through to a booked meeting or handoff.
• Contribute to and help pilot new offers.

Microsoft SME & Corporate support (40%)

• Support the aligned Solutions Director on Microsoft-sourced SME&C accounts - high volume of admin and timely response is critical to conversion.
• Manage meeting scheduling, lead routing and follow-up cadences on Microsoft-sourced leads.

Pipeline, CRM & reporting

• Log all activity and maintain accurate, up-to-date records in Dynamics 365 (D365).
• Report weekly against KPIs.
• Work closely with the Solutions Directors to hand off qualified opportunities.

£40K BASIC (£60K OTE+) + BENEFITS