Sales Development Representative (SDR)

Sapiens; Greater London; Hybrid; GBP 28,000 - 42,000; Full time

Job summary

Sapiens, a leading insurtech, seeks an SDR to join our London-based team on a hybrid basis. You will qualify inbound interest, nurture leads, and hand over well-qualified opportunities to the sales team with context.

Working closely with marketing, you’ll build AI-powered outreach sequences, manage lead data in Salesforce and SalesLoft, and help hit quarterly pipeline targets. 2–3 years in SaaS SDR roles and strong English skills are preferred.

Qualifications

• 2–3 years in SaaS sales or SDR roles, ideally in insurance/fintech.
• Experience building AI-powered sales workflows and sequences.
• Strong English communication, written and spoken.
• Familiarity with ABM platforms and CRM (Salesforce).

Responsibilities

• Qualify and progress inbound leads from marketing campaigns.
• Collaborate with marketing on lead nurturing cadences for sales handoff.
• Run omnichannel outreach across email, phone, and social.
• Build AI-powered workflows and sequences to automate personalization.
• Provide lead insights on quality, objections, and signals to marketing.
• Manage lead data and pipeline in Salesforce and SalesLoft.
• Deliver well-qualified opportunities to sales with context.
• Hit quarterly and annual pipeline targets.

Skills

SaaS sales

Marketing-aligned SDR

ABM

Lead scoring

Demand generation

AI-powered workflows

Salesforce

SalesLoft

English communication

Research & listening

Tools

Salesforce

SalesLoft

Job description

Insurance is changing fast. The conversations that start pipeline happen earlier, smarter, and with more intent than ever before. We're looking for an SDR who wants to be at the front of that – working closely with our marketing team to turn demand into qualified opportunity.

You'll be the bridge between marketing-generated demand and the sales team – running structured lead nurturing programmes, qualifying inbound interest, and making sure no opportunity falls through the gap. We want to hear from you if you have two to three years of SaaS experience, ideally in insurance or financial technology, and you're as comfortable building AI-powered outreach workflows as you are on a discovery call.

Sapiens serves over 600 customers in more than 30 countries. You'll be selling with that depth behind you, and working alongside a marketing team that generates real demand across a well-established brand.

Where you'll work:

UK - London (Hybrid)

Please note that we are not offering visa/relocation support.

What you'll do

• Qualify and progress inbound leads generated through marketing campaigns, events, and content programmes
• Work closely with the marketing team on lead nurturing cadences – ensuring leads are engaged, segmented, and ready for sales handoff
• Run omnichannel outreach sequences across email, phone, and social, aligned to active campaigns
• Build and configure AI-powered workflows and sequences – automating personalisation, prioritising leads, and sharpening targeting at scale
• Feed insight back to marketing on lead quality, objections, and market signals – helping sharpen targeting and messaging
• Manage all lead data, activity, and pipeline progression within Salesforce and SalesLoft
• Deliver well-qualified, well-briefed opportunities to the sales team – with context, not just a name
• Hit quarterly and annual pipeline targets

What you'll bring

• 2 to 3 years of experience in SaaS sales or marketing-aligned SDR roles – ideally within insurance or financial technology
• A proven track record at a cloud-native or Born-in-the-Cloud company – this is essential
• Genuine experience working alongside marketing functions: campaigns, ABM, lead scoring, or demand generation
• Hands-on experience building and configuring AI-powered sales workflows – you know how to set up sequences, automate personalisation, and use AI tooling to work faster and smarter, not just harder
• Strong research and listening skills – you find the need before you pitch the solution
• Familiarity with ABM platforms and Salesforce or a similar CRM
• A structured, disciplined approach – and the initiative to plan and manage your own work without needing close oversight
• The ability to report progress clearly and consistently on a weekly basis – tracking pipeline, activity, and outcomes
• The confidence to take a no, learn from it, and come back sharper
• Excellent interpersonal skills and the ability to thrive in an environment that moves quickly and rewards people who do too
• Excellent English communication skills – written and spoken