Sales Development Representative (SDR)

Sapiens International; Greater London; Hybrid; GBP 38,000 - 60,000; Full time

Job summary

Sapiens International Corporation N.V. is seeking a Sales Development Representative (SDR) to bridge marketing demand and the sales team in a London-based hybrid setup.

You will qualify inbound leads, nurture campaigns, and deploy omnichannel outreach, including AI-powered workflows, to create well-qualified opportunities. With two to three years in SaaS sales or marketing-aligned SDR roles, ideally in insurance or fintech, you will collaborate with marketing, use Salesforce and SalesLoft, and

Qualifications

• Two to three years of SaaS sales or SDR experience.
• Experience in insurance or financial technology preferred.
• Experience building AI-powered outreach workflows.
• Familiarity with ABM platforms and CRM such as Salesforce or similar.

Responsibilities

• Qualify and progress inbound leads from marketing campaigns.
• Collaborate with marketing on lead nurturing cadences.
• Run omnichannel outreach across email, phone, and social.
• Build AI-powered workflows and sequences to automate personalisation.
• Feed insight back to marketing on lead quality and market signals.
• Manage lead data and pipeline in Salesforce and SalesLoft.
• Deliver well-qualified opportunities to the sales team.
• Hit quarterly and annual pipeline targets.

Skills

SaaS sales

SDR experience

ABM familiarity

CRM experience

AI outreach

lead research

communication

self-management

Tools

Salesforce

SalesLoft

ABM platforms

Job description

Insurance is changing fast. The conversations that start pipeline happen earlier, smarter, and with more intent than ever before. We're looking for a Sales Development Representative (SDR) who wants to be at the front of that – working closely with our marketing team to turn demand into qualified opportunity.

You'rebe the bridge between marketing-generated demand and the sales team – running structured lead nurturing programmes, qualifying inbound interest, and making sure no opportunity falls through the gap. We want to hear from you if you have two to three years of SaaS experience, ideally in insurance or financial technology, and you're as comfortable building AI-powered outreach workflows as you are on a discovery call.

Sapiens serves over 600 customers in more than 30 countries. You'll be selling with that depth behind you, and working alongside a marketing team that generates real demand across a well-established brand.

Whereyou'llwork: London base - flexible Hybrid

Please note that we are not offering visa/relocation support.

What you'll do

• Qualify and progress inbound leads generated through marketing campaigns, events, and content programmes
• Work closely with the marketing team on lead nurturing cadences – ensuring leads are engaged, segmented, and ready for sales handoff
• Run omnichannel outreach sequences across email, phone, and social, aligned to active campaigns
• Build and configure AI-powered workflows and sequences – automating personalisation, prioritising leads, and sharpening targeting at scale
• Feed insight back to marketing on lead quality, objections, and market signals – helping sharpen targeting and messaging
• Manage all lead data, activity, and pipeline progression within Salesforce and SalesLoft
• Deliver well-qualified, well-briefed opportunities to the sales team – with context, not just a name
• Hit quarterly and annual pipeline targets

What you'll bring

• Two to three years of experience in SaaS sales or marketing-aligned SDR roles – ideally within insurance or financial technology
• A proven track record at a cloud-native or Born-in-the-Cloud company – this is essential
• Genuine experience working alongside marketing functions: campaigns, ABM, lead scoring, or demand generation
• Hands‑on experience building and configuring AI‑powered sales workflows – you know how to set up sequences, automate personalisation, and use AI tooling to work faster and smarter, not just harder
• Strong research and listening skills – you find the need before you pitch the solution
• Familiarity with ABM platforms and Salesforce or a similar CRM
• A structured, disciplined approach – and the initiative to plan and manage your own work without needing close oversight
• The ability to report progress clearly and consistently on a weekly basis – tracking pipeline, activity, and outcomes
• The confidence to take a no, learn from it, and come back sharper
• Excellent interpersonal skills and the ability to thrive in an environment that moves quickly and rewards people who do too
• Excellent English communication skills – written and spoken

[e-mail] is your contact for questions.

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We Are

Sapiens International Corporation N.V. is a global leader of AI-centric, SaaS-based insurance software, delivering hyper‑relevant experiences that are efficient, compliant, and innovative. With agile intelligence, Sapiens' solutions turn real‑time data and human insight into precise action at every moment, across every risk.

The Sapiens platform includes agentic workflows accelerating every capability across policy, underwriting, claims, reinsurance, decisioning, and finance and compliance.

With more than 600 insurers in over 30 countries running on Sapiens, our deep industry expertise is the foundation of our long‑term relationships, from initial implementation through to modernization and market transformation.

Sapiens is headquartered in London, serving customers in property and casualty, life, reinsurance, specialty, and workers’ compensation from offices across North America, Europe, the Middle East, and Asia Pacific.

Your Recruitment Journey

We will keep you in the loop, as we focus on providing an inclusive screening and interview process. Each country has a local flavor, but here's what you can expect during our recruitment process:

Apply

Apply

Take the first step in our journey by submitting an application that reflects your skills, experiences, and professional aspirations.

1

Review

Review

Your CV will be carefully reviewed by our talent team to explore how your unique skills and potential align with Sapiens' needs and culture

2

Interview

Interview

This is your opportunity to shine! Meet with our team, showcase your abilities, and learn more about Sapiens

3

Offer

Offer

If there's a great match, we'll extend an offer to welcome you to our team. This is the exciting moment when your new journey begins to take shape

4

Onboard

Onboard

Once you accept, we'll guide you through a comprehensive onboarding process, introducing you to your new colleagues, roles, and the exciting challenges ahead