Sales Development Representative – B2B Events | Graduate Opportunity

Business Show Media Ltd; West of England; On-site; GBP 27,000 - 30,000; Full time

Job summary

Business Show Media is seeking a Sales Development Representative to join our Bristol team. This graduate-friendly role kicks off your career in B2B events, helping identify prospective exhibitors and generate valuable opportunities for our commercial team.

You’ll start conversations with decision-makers, qualify leads, and build relationships to support the international exhibitions segment. Full training and coaching are provided.

Qualifications

• Graduate with a strong commercial curiosity and confidence.
• Willingness to learn and develop in B2B events sales.
• Excellent verbal and written communication.

Responsibilities

• Research potential exhibitors and sponsors.
• Identify relevant businesses and decision-makers.
• Generate leads through phone, email and LinkedIn.
• Initiate conversations with business owners and professionals.
• Introduce exhibition and sponsorship opportunities.
• Qualify potential clients.
• Book meetings for the sales team.
• Follow up activity and manage prospect pipelines.
• Maintain accurate CRM information.

Skills

Graduate

Excellent communication

Organised

Ambitious learner

Education

Recent graduates

Job description

Sales Development Representative – B2B Events | Graduate Opportunity

Location: Central Bristol | Office-Based
Hours: Monday – Friday, 8:30am – 5:30pm
Salary: £27,000 – £30,000 Basic + Uncapped Commission
Realistic Year 1 OTE: £50,000 – £70,000
Top Performers: £100,000+
Progression: Senior Sales Executive → Sales Management
Start Date: Early January

Start Your Career in Sales Development

Business Show Media is looking for motivated, confident and commercially curious individuals to join our Bristol team as Sales Development Representatives.

This is an excellent opportunity for graduates and early-career professionals looking to develop their skills within B2B sales and the international events industry.

You'll work at the beginning of our sales process, identifying prospective businesses, starting conversations with decision-makers and generating valuable opportunities for our commercial team.

Full training and ongoing coaching will be provided.

The Role

You'll be responsible for developing new business opportunities through proactive outreach and relationship building.

Your work will directly contribute to the growth of our international exhibitions, connecting businesses with opportunities to exhibit, promote their services and generate new commercial relationships.

Key Responsibilities

• Researching potential exhibitors and sponsors
• Identifying relevant businesses and decision-makers
• Generating leads through telephone, email and LinkedIn
• Initiating conversations with business owners and professionals
• Introducing our exhibitions and sponsorship opportunities
• Qualifying potential clients
• Booking meetings for the sales team
• Managing follow-up activity and prospect pipelines
• Maintaining accurate CRM information
• Achieving agreed activity and appointment targets

Who We're Looking For

This role is particularly suited to:

• Recent graduates
• Individuals with customer-facing experience
• People looking to move into B2B sales
• Candidates with recruitment or appointment-setting experience
• Ambitious individuals looking for a commercial career

You'll ideally have:

• Excellent verbal and written communication
• Confidence speaking with new people
• A positive and resilient attitude
• Strong organisation and time management
• A willingness to learn and take feedback
• A competitive mindset
• An interest in business and commercial development

Previous B2B sales experience isn't essential.

What We Offer

• £27,000 – £30,000 basic salary
• Uncapped commission
• Realistic Year 1 OTE of £50,000 – £70,000
• Top performers earning £100,000+
• Structured sales training
• Ongoing one-to-one coaching
• Clear progression into Sales Executive roles
• Performance-based promotions
• Team incentives and competitions
• International events exposure
• A supportive and ambitious team environment

Where Can This Take You?

Sales Development Representative → Senior Sales Executive → Sales Manager → Event Director.

If you're a graduate or early-career professional looking for an opportunity where you can develop quickly, build commercial skills and earn based on your performance, we'd love to hear from you.