Sales Development Representative

Wilmington plc; Leicester; Hybrid; GBP 25,000 - 28,000; Full time

Benefits offered by this job

25 days annual leave

Hybrid working

Life assurance

Private healthcare

Gym membership subsidy

Cycle to work

Discount vouchers

Wellbeing resources

Job summary

Mercia, part of Wilmington plc, is hiring a Sales Development Representative for a hybrid role in Leicester. You’ll speak with prospective and existing clients, qualify opportunities, and support the wider sales team to book meetings and drive new business.

We value sales‑experience, strong conversations, and resilience. You’ll contribute to renewals, maintain CRM records, and help customers get the most from our services.

Qualifications

• Experience in a B2B sales, customer service or account management role.
• The confidence to build rapport quickly and have great conversations with customers.
• The ability to stay calm and professional when handling objections or more challenging discussions.
• Strong organisational skills, with a good eye for detail and confidence using CRM systems to manage your work.
• Experience using tools such as Salesforce, or similar CRM and sales engagement platforms.
• A positive, resilient approach and the motivation to work towards targets.
• The ability to juggle multiple enquiries and priorities without losing focus.
• Confidence discussing renewals, retention and customer cancellations in a professional and empathetic way.

Responsibilities

• Reaching out to prospective customers by phone, email and other channels to generate new business opportunities.
• Qualifying leads and arranging high-quality meetings for the wider sales team.
• Responding to customer enquiries through our sales inbox, web chat and other contact channels.
• Building relationships with customers and helping them find the right solution for their needs.
• Speaking with customers who are considering cancelling their service, understanding their concerns and exploring ways we can support them.
• Contacting customers about upcoming renewals and helping identify opportunities to continue and strengthen the relationship.
• Keeping customer records and sales opportunities accurate and up to date within our CRM system.
• Sharing customer feedback and insights that can help improve our products, services and overall customer experience.
• Acting as a positive ambassador for Mercia, delivering a professional and friendly experience in every interaction.

Skills

B2B sales

CRM proficient

Strong communication

Organisational skills

Target driven

Tools

Salesforce

Job description

Company Outline

Job Role: Sales Development Representative

Location: Hybrid - Leicester, LE19 1SU

Salary: £25,000 - £28,000 (DoE) + Commission

Contract Type: Permanent, Full-Time

What We CanOffer You: 25 Days Annual Leave, Additional Holiday Purchase, Hybrid Working,Life Assurance, Vitality Private Healthcare, Subsidised Gym Memberships, Cycle to Work Scheme, Discount Vouchers and Access to Wellbeing Resources

Why do we want you?

You've already got some sales experience and you know that to succeed, you need to have good conversations, ask the right questions and be prepared to put the effort in! You're happy working towards targets, comfortable picking up the phone, and don't take a knock-back personally.

Joining Mercia (part of Wilmington plc) means joining a trusted business with a strong reputation and a loyal customer base.

You'll be speaking with prospective and existing customers, uncovering new opportunities and helping customers get the most from our services. It's a role where you'll develop your sales skills and have support from our experienced sales team.

If you're looking for a role where you can keep learning and and build a long-term sales career, we'd love to hear from you!

Job purpose, tasks and responsibilities

As our Sales Development Representative, you'll be one of the first people our customers speak to. You'll spend your time talking to prospective and existing clients, qualifying opportunities, responding to enquiries and helping our sales team connect with the right people.

You'll also play an important role in retaining customers and supporting renewals, giving you exposure to the full sales cycle and the opportunity to develop valuable commercial skills.

Your responsibilities will include:

• Reaching out to prospective customers by phone, email and other channels to generate new business opportunities.
• Qualifying leads and arranging high-quality meetings for the wider sales team.
• Responding to customer enquiries through our sales inbox, web chat and other contact channels.
• Building relationships with customers and helping them find the right solution for their needs.
• Speaking with customers who are considering cancelling their service, understanding their concerns and exploring ways we can support them.
• Contacting customers about upcoming renewals and helping identify opportunities to continue and strengthen the relationship.
• Keeping customer records and sales opportunities accurate and up to date within our CRM system.
• Sharing customer feedback and insights that can help improve our products, services and overall customer experience.
• Acting as a positive ambassador for Mercia, delivering a professional and friendly experience in every interaction.

What’s the Best Thing About This Role?

You'll get exposure to lots of different types of sales conversations from generating new opportunities and qualifying leads to supporting renewals and customer retention.

You'll be trusted to make things happen, and every meeting booked, customer retained and opportunity created will contribute to the team's success.

What’s the Most Challenging Thing About This Role?

It’s a busy role with a lot to keep on top of. You could be following up on new enquiries one minute and speaking with a customer who’s thinking about cancelling the next. You’ll need to stay organised, manage multiple priorities and remain positive when conversations don’t always go your way.

Essential and desirable capabilities

To be successful in this role, you must have:

• Experience in a B2B sales, customer service or account management role.
• The confidence to build rapport quickly and have great conversations with customers.
• The ability to stay calm and professional when handling objections or more challenging discussions.
• Strong organisational skills, with a good eye for detail and confidence using CRM systems to manage your work.
• Experience using tools such as Salesforce, or similar CRM and sales engagement platforms.
• A positive, resilient approach and the motivation to work towards targets.
• The ability to juggle multiple enquiries and priorities without losing focus.
• Confidence discussing renewals, retention and customer cancellations in a professional and empathetic way.

We know it’s not a skill, but the successful candidate must have permission to work in the role’s location by the start of their employment.

Before you go....

About us

Mercia, part of Wilmington plc, is a leading provider of training, compliance, and support services to the UK accountancy profession.

Our focus is on helping accountants stay ahead of regulatory change and technical updates while supporting their development through practical learning resources.

Join us and do Work That Means Something

At Wilmington plc, we help global customers to do the right business in the right way - providing trusted data, insights, and education to navigate the Governance, Risk and Compliance (GRC) landscape.

When you join us, you’ll not only make a real difference for our customers, you’ll also enjoy flexibility through hybrid working and benefit from a wide range of learning, career, and development opportunities.

Whether you’re just starting out, returning to work after a break, or looking to take your next step, you’ll be doing work with meaning.

The Legal Bit!

The statements above are intended to describe the general nature and level of work performed by employees assigned to this role. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

*Please note that this role may remain advertised until an offer of employment has been made.