Sales and Business Development Representative

Mercia Group; Enderby; Hybrid; GBP 25,000 - 28,000; Full time

Benefits offered by this job

25 Days Annual Leave

Additional Holiday Purchase

Hybrid Working

Life Assurance

Vitality Private Healthcare

Subsidised Gym Memberships

Cycle to Work Scheme

Discount Vouchers and Access to Wellbe

Job summary

Mercia Group, part of Wilmington plc, is seeking a Sales and Business Development Representative to drive new business and nurture client relationships within a hybrid Leicester base. The role combines proactive outreach, lead qualification and collaboration with the sales team to convert conversations into opportunities and revenue.

You will engage with prospective and existing clients, identify growth opportunities and support renewals, retention and customer value while developing your sales

Qualifications

• Experience in a B2B sales, customer service or account management role.
• The confidence and communication skills to build rapport quickly and create meaningful customer conversations.
• The ability to remain professional, resilient and solution‑focused when handling objections or challenging discussions.
• Strong organisational skills, attention to detail and confidence using CRM systems to manage sales activity effectively.
• Experience using Salesforce or similar CRM and sales engagement platforms.
• A positive, self‑motivated approach and a genuine desire to achieve and exceed targets.
• The ability to manage multiple priorities while maintaining a consistently high standard of customer service.
• Confidence discussing renewals, retention and customer cancellations in a professional, consultative and empathetic manner.

Responsibilities

• Proactively engaging prospective customers through phone, email and other channels to generate high-quality new business opportunities.
• Qualifying leads and scheduling valuable meetings that create sales opportunities for the wider team.
• Managing and responding to customer enquiries through our sales inbox, web chat and other communication channels.
• Building strong customer relationships and helping clients identify the solutions best suited to their needs.
• Supporting customers who may be considering cancelling their service, understanding their challenges and finding ways to retain their business.
• Speaking with customers ahead of renewals, identifying opportunities to strengthen relationships and maximise customer value.
• Maintaining accurate customer records and sales activity within our CRM system.
• Sharing customer insights and market feedback to help drive continuous improvement across our products, services and customer experience.

Skills

B2B sales

Customer service

Account management

Communication

CRM

Salesforce

Organisational skills

Multitasking

Renewals conversations

Tools

Salesforce

CRM platforms

Job description

Sales and Business Development Representative

Location: Hybrid - Leicester, LE19 1SU

Salary: £25,000 - £28,000 (DoE) + Commission

Contract Type: Permanent, Full-Time

What We Can Offer You:

• 25 Days Annual Leave
• Additional Holiday Purchase
• Hybrid Working
• Life Assurance
• Vitality Private Healthcare
• Subsidised Gym Memberships
• Cycle to Work Scheme
• Discount Vouchers and Access to Wellbeing Resources

Why Do We Want You

You’re already building a successful career in sales and understand that great results start with great conversations. You know how to ask insightful questions, uncover customer needs and create opportunities. You’re target-driven, resilient, confident picking up the phone and motivated by the satisfaction of turning conversations into commercial success.

Joining Mercia (part of Wilmington plc) means becoming part of a highly respected business with a strong reputation, loyal customers and a genuine commitment to helping people succeed.

In this role, you’ll engage with both prospective and existing customers, identify opportunities for growth and help clients maximise the value of our market-leading services. You’ll be supported by an experienced and collaborative sales team, giving you the platform to develop your skills, grow your confidence and accelerate your sales career.

If you’re looking for a role where your contribution is recognised, your development is supported and your earning potential can grow alongside your success, we’d love to hear from you!

As our Sales Development Representative, you’ll be one of the first and most important touchpoints in the customer journey. You’ll spend your time engaging with prospective and existing clients, qualifying opportunities, responding to enquiries and helping our sales team connect with the right people at the right time.

You’ll also play a key role in customer retention and renewals, giving you exposure to multiple aspects of the sales process and the chance to develop highly valuable commercial skills that will support your long-term career progression.

Your responsibilities will include:

• Proactively engaging prospective customers through phone, email and other channels to generate high-quality new business opportunities.
• Qualifying leads and scheduling valuable meetings that create sales opportunities for the wider team.
• Managing and responding to customer enquiries through our sales inbox, web chat and other communication channels.
• Building strong customer relationships and helping clients identify the solutions best suited to their needs.
• Supporting customers who may be considering cancelling their service, understanding their challenges and finding ways to retain their business.
• Speaking with customers ahead of renewals, identifying opportunities to strengthen relationships and maximise customer value.
• Maintaining accurate customer records and sales activity within our CRM system.
• Sharing customer insights and market feedback to help drive continuous improvement across our products, services and customer experience.
• Representing Mercia professionally and positively, delivering an exceptional experience in every interaction.

What’s the Best Thing About This Role

No two days are the same. You’ll gain hands‑on experience across a wide variety of sales activities, from generating new opportunities and qualifying leads to supporting renewals and customer retention.

You’ll have a direct impact on business success and see the results of your efforts every day. Whether it’s securing a meeting, retaining a customer or uncovering a new opportunity, you’ll play a visible role in driving growth while developing skills that can take your sales career to the next level.

What’s the Most Challenging Thing About This Role

This is a fast‑paced and rewarding role where priorities can change quickly. One moment you’ll be following up on a new enquiry and the next you’ll be speaking with a customer considering their options.

Success requires excellent organisation, strong communication skills and the ability to stay positive, focused and resilient, even when faced with objections or setbacks. For someone who enjoys variety and thrives on being proactive, this challenge is also one of the role’s biggest rewards.

To be successful in this role, you must have:

• Experience in a B2B sales, customer service or account management role.
• The confidence and communication skills to build rapport quickly and create meaningful customer conversations.
• The ability to remain professional, resilient and solution‑focused when handling objections or challenging discussions.
• Strong organisational skills, attention to detail and confidence using CRM systems to manage sales activity effectively.
• Experience using Salesforce or similar CRM and sales engagement platforms.
• A positive, self‑motivated approach and a genuine desire to achieve and exceed targets.
• The ability to manage multiple priorities while maintaining a consistently high standard of customer service.
• Confidence discussing renewals, retention and customer cancellations in a professional, consultative and empathetic manner.

We know it’s not a skill, but the successful candidate must have permission to work in the role’s location by the start of their employment.

About us

Mercia, part of Wilmington plc, is a leading provider of training, compliance and support services to the UK accountancy profession. We help accountancy professionals stay ahead of regulatory change, technical developments and industry best practice through trusted learning solutions, expert content and practical support.

Join us and do Work That Means Something

At Wilmington plc, we help organisations around the world do business the right way. Through trusted data, expert insights and market‑leading education, we support customers across the Governance, Risk and Compliance (GRC) landscape.

When you join us, you’ll become part of a business that values growth, collaboration and continuous learning. Alongside flexible hybrid working, you’ll benefit from a wide range of personal development opportunities, career pathways and support designed to help you reach your full potential.

Whether you’re building on early sales experience, returning to work after a break or looking for your next career move, you’ll be joining a company where your contribution matters and your future can flourish.

Join us and make a real difference.