Sales Development Representative

Harrington Starr; Greater London; On-site; GBP 25,000 - 60,000; Full time

Job summary

Harrington Starr is expanding its UK fintech sales team with a dedicated SDR function. The role focuses on generating and qualifying new business opportunities across the UK and Switzerland, acting as the first point of contact for prospective clients.

Based in or around London, you will use outbound prospecting to build a high-quality pipeline and develop a path into a broader sales career within a fast-growing tech vendor.

Qualifications

• Based in or around London and able to work in the UK market.
• Confident, articulate communicator with outbound prospecting experience.
• Able to independently assess and qualify opportunities with budget and sponsor identified.
• Resilient, self-motivated and target-driven.
• SDR/BDR experience in B2B SaaS or fintech preferred but not essential.

Responsibilities

• Generate and qualify new business opportunities across the UK and Switzerland (initially) through proactive outbound outreach.
• Qualify every opportunity by confirming a genuine use case, sponsor, and budget before handing off.
• Collaborate with the sales team to maintain a high-quality, high-conversion pipeline.
• Represent the business professionally as the first contact for prospective clients.
• Build toward a long-term career path within the sales function.

Skills

Outbound prospecting

Qualify opportunities

B2B SaaS / fintech exposure

Clear communication

Job description

Join a technology vendor with a genuinely rare story in the fintech space: no client churn, consistent upsells, and a growing footprint across capital markets. This is a business that grows its accounts rather than replacing them - and it's now building out a dedicated SDR function to fuel the next stage of that growth in the UK and Switzerland.

This is a pipeline-critical role reporting into the sales leadership team, with a clear path forward for the right person.

The role:

• Generate and qualify new business opportunities across the UK and Switzerland (initially) through proactive outbound outreach
• Qualify every opportunity properly: confirming a genuine use case, an identified sponsor, and confirmed budget before handing off
• Work closely with the sales team to ensure a high-quality, high-conversion pipeline rather than volume for its own sake
• Represent the business professionally as a first point of contact for prospective clients
• Build toward a long-term career path — strong performers have a route into a full sales role or wider regional coverage

What they’re looking for:

• Based in or around London
• Confident, articulate communicator comfortable with outbound prospecting
• Able to independently assess and qualify opportunities rather than simply booking meetings
• Resilient, self-motivated, and target-driven
• Prior SDR/BDR experience in B2B SaaS or fintech preferred but not essential — attitude and coachability matter more