Sales Development Representative

Actual Hire; Cardiff; Hybrid; GBP 28,000 - 35,000; Full time

Benefits offered by this job

25 Days Annual Leave (Pro-Rata)

Additional Holiday Purchase

Hybrid Working

Performance-Related Bonus

Life Assurance

Vitality Private Healthcare

Subsidised Gym Memberships

Cycle to Work scheme

Discount Vouchers and Access to Wellbe

Job summary

Astutis, part of Wilmington plc, is seeking a motivated Sales Development Representative to engage inbound leads and drive outbound prospecting. You will qualify opportunities, create a high-quality pipeline for Business Development Managers, and maintain accurate CRM records.

The role focuses on building relationships, asking insightful questions, and achieving targets in a fast-paced, hybrid environment based from our Cardiff office.

Qualifications

• Experience in a lead generation, SDR, telesales or recruitment role, ideally B2B.
• Confidence on the phone and with outbound activity every day.
• Ability to ask good questions and qualify an opportunity, not just book a meeting.
• Comfortable working to activity, meeting and conversion targets.
• Strong organisation and accuracy with CRM and data.
• Ambition to grow into a BDM or Account Management role.
• Knowledge of Cognism, LinkedIn Sales Navigator, Lead Forensics and Dripify is a plus.
• Understanding of Astutis product portfolio and sectors.

Responsibilities

• Own and respond quickly to all inbound leads and enquiries.
• Run proactive outbound campaigns to warm and new prospects by phone, email and LinkedIn.
• Introduce Astutis and uncover needs through structured qualification (budget, authority, timescales, decision-making structure, trigger events and requirements).
• Book qualified meetings for our Business Development Managers and hand over clear, well-documented opportunities.
• Keep the CRM accurate and up to date with every activity, contact and opportunity.
• Work with Marketing to follow up campaigns and Account Based Marketing activity.
• Build strong product and sector knowledge to hold credible conversations with HSE and L&D buyers.

Skills

Lead generation

Phone conversations

Qualifying opportunities

Target-driven

CRM data accuracy

Career progression

CRM platforms (Cognism/LinkedIn)

CRM platforms (Lead Forensics/Dripify)

Job description

AgencyName:

Tribepost

Contact:

Astutis

Email:

[e-mail]

Location: Hybrid role, based from our Cardiff office – CF15 7QZ
Salary: Up to £28,000 DoE + up to £6,500 commission
Contract Type: Permanent, full time

What We Can Offer You

• 25 Days Annual Leave (Pro-Rata for Part-time and Fixed-Term Roles)
• Additional Holiday Purchase
• Hybrid Working
• Performance-Related Bonus
• Life Assurance
• Vitality Private Healthcare
• Subsidised Gym Memberships
• Cycle to Work scheme
• Discount Vouchers and Access to Wellbeing Resources

Why do we want you?

Astutis, part of Wilmington plc, is looking for a motivated Sales Development Representative who enjoys building relationships, starting conversations, and uncovering new business opportunities. You may already have some experience in sales, lead generation, customer service, or a target-driven environment, and you're eager to develop a long-term career in B2B sales.

You’ll be confident speaking with people at all levels, naturally curious, and skilled at asking the right questions to understand customer needs. With a proactive mindset, you’ll take ownership of both inbound enquiries and outbound prospecting activity, qualifying opportunities and creating a high-quality pipeline for our Business Development Managers.

Most importantly, you’ll be driven by results, resilient when faced with challenges, and motivated by the direct impact your efforts have on business growth. If you’re someone who thrives on making connections, learning new skills, and turning conversations into opportunities, we’d love to hear from you.

At Wilmington plc, we celebrate individuality and are committed to fostering an inclusive workplace. As a Disability Confident employer, we shortlist all applicants who meet the essential role criteria and guarantee an interview for candidates with disabilities who meet these criteria. For reasonable adjustments or to apply under our interview guarantee scheme, please use the contact details provided once you have clicked “apply”!

Your responsibilities will include

• Own and respond quickly to all inbound leads and enquiries.
• Run proactive outbound campaigns to warm and new prospects by phone, email and LinkedIn.
• Introduce Astutis and uncover needs through structured qualification (budget, authority, timescales, decision‑making structure, trigger events and requirements).
• Book qualified meetings for our Business Development Managers (Customer Solutions Managers) and hand over clear, well-documented opportunities.
• Keep the CRM accurate and up to date with every activity, contact and opportunity.
• Work with Marketing to follow up campaigns and Account Based Marketing activity.
• Build strong product and sector knowledge so you can hold credible conversations with HSE and L&D buyers.

What’s the best thing about this role?

You’re at the front of the sales engine. Every opportunity you create shapes the team’s results, and a proven route leads from SDR into BDM and Account Management roles.

What’s the most challenging thing?

It’s activity-driven and fast-paced. Not every conversation converts, so you’ll need resilience, discipline, and the judgement to tell a real opportunity from a polite conversation.

Essential and desirable capabilities

To be successful in this role, you must have

• Experience in a lead generation, SDR, telesales or recruitment role, ideally B2B.
• Confidence on the phone and with outbound activity every day.
• The ability to ask good questions and qualify an opportunity, not just book a meeting.
• Comfortable working to activity, meeting and conversion targets.
• Strong organisation and accuracy with CRM and data.
• Ambition to grow into a BDM or Account Management role.

To be successful in this role, it would be great if you have

• Knowledge of platforms such as Cognism, LinkedIn Sales Navigator, Lead Forensics and Dripify.
• An understanding of the Astutis product portfolio and the sectors we serve.

We know it’s not a skill, but the successful candidate must have permission to work in the role’s location by the start of their employment.

Before you go....

About us

Astutis is a market leader in workplace health, safety, and environmental training, helping organisations create safer, healthier work environments. As part of Wilmington plc, we are committed to delivering high-quality courses and outstanding customer service.

Join us and do Work That Means Something

When you join us, you’ll not only make a real difference for our customers, you’ll also enjoy flexibility through hybrid working and benefit from a wide range of learning, career, and development opportunities.

Whether you're just starting out, returning to work after a break, or looking to take your next step, you’ll be doing work with meaning.

Join us and make a real difference.