Sales Development Representative

Astutis; Cardiff; Hybrid; GBP 28,000 - 35,000; Full time

Benefits offered by this job

25 days leave

Holiday purchase

Hybrid working

Performance bonus

Life assurance

Private healthcare

Cycle to work

Gym membership

Discount vouchers

Wellbeing resources

Job summary

Astutis, part of Wilmington plc, invites a motivated Sales Development Representative to build relationships, initiate conversations, and uncover new business opportunities in a B2B setting. You will qualify opportunities, manage inbound and outbound activity, and develop a high-quality pipeline for our Business Development Managers.

You’ll be comfortable speaking with stakeholders at all levels, driven by results, and eager to grow into a larger client-facing role.

Qualifications

• Experience in lead generation, SDR, telesales or recruitment, ideally B2B.
• Confident on the phone with outbound activity daily.
• Able to ask good questions and qualify opportunities, not just book meetings.
• Comfortable meeting activity, targets and conversions.
• Strong CRM/data accuracy.

Responsibilities

• Own and respond quickly to all inbound leads and enquiries.
• Run proactive outbound campaigns by phone, email and LinkedIn.
• Qualify opportunities using budget, authority, timescales, decision-making structure.
• Book qualified meetings for Business Development Managers and hand over opportunities.
• Keep the CRM accurate with all activity and opportunities.
• Collaborate with Marketing on follow-up campaigns and Account Based Marketing.
• Build product/sector knowledge to talk credibly with buyers.

Skills

Lead generation

SDR

Telesales

B2B sales

CRM accuracy

Phone communication

Tools

Cognism

LinkedIn Sales Navigator

Lead Forensics

Dripify

Job description

Sales Development Representative

Location: Hybrid role, based from our Cardiff office CF15 7QZ
Salary: Up to £28,000 DoE + up to £6,500 commission
Contract Type: Permanent, full time

What We Can Offer You:

• 25 Days Annual Leave (Pro-Rata for Part-time and Fixed-Term Roles)
• Additional Holiday Purchase
• Hybrid Working
• Performance-Related Bonus
• Life Assurance
• Vitality Private Healthcare
• Subsidised Gym Memberships
• Cycle to Work scheme
• Discount Vouchers
• Access to Wellbeing Resources

Why do we want you

Astutis, part of Wilmington plc, is looking for a motivated Sales Development Representative who enjoys building relationships, starting conversations, and uncovering new business opportunities. You may already have some experience in sales, lead generation, customer service, or a target-driven environment, and you're eager to develop a long-term career in B2B sales.

You’ll be confident speaking with people at all levels, naturally curious, and skilled at asking the right questions to understand customer needs. With a proactive mindset, you’ll take ownership of both inbound enquiries and outbound prospecting activity, qualifying opportunities and creating a high-quality pipeline for our Business Development Managers.

Most importantly, you’ll be driven by results, resilient when faced with challenges, and motivated by the direct impact your efforts have on business growth. If you're someone who thrives on making connections, learning new skills, and turning conversations into opportunities, we'd love to hear from you.

At Wilmington plc, we celebrate individuality and are committed to fostering an inclusive workplace. As a Disability Confident employer, we shortlist all applicants who meet the essential role criteria and guarantee an interview for candidates with disabilities who meet these criteria.

Job purpose, tasks and responsibilities

Your responsibilities will include:

• Own and respond quickly to all inbound leads and enquiries.
• Run proactive outbound campaigns to warm and new prospects by phone, email and LinkedIn.
• Introduce Astutis and uncover needs through structured qualification (budget, authority, timescales, decision-making structure, trigger events and requirements).
• Book qualified meetings for our Business Development Managers (Customer Solutions Managers) and hand over clear, well-documented opportunities.
• Keep the CRM accurate and up to date with every activity, contact and opportunity.
• Work with Marketing to follow up campaigns and Account Based Marketing activity.
• Build strong product and sector knowledge so you can hold credible conversations with HSE and L&D buyers.

What s the best thing about this role

You re at the front of the sales engine. Every opportunity you create shapes the team s results, and a proven route leads from SDR into BDM and Account Management roles.

What s the most challenging thing

It s activity-driven and fast-paced. Not every conversation converts, so you ll need resilience, discipline, and the judgement to tell a real opportunity from a polite conversation.

Essential and desirable capabilities

To be successful in this role, you must have:

• Experience in a lead generation, SDR, telesales or recruitment role, ideally B2B.
• Confidence on the phone and with outbound activity every day.
• The ability to ask good questions and qualify an opportunity, not just book a meeting.
• Comfortable working to activity, meeting and conversion targets.
• Strong organisation and accuracy with CRM and data.
• Ambition to grow into a BDM or Account Management role.

To be successful in this role, it would be great if you have:

• Knowledge of platforms such as Cognism, LinkedIn Sales Navigator, Lead Forensics and Dripify.
• An understanding of the Astutis product portfolio and the sectors we serve.

We know it's not a skill, but the successful candidate must have permission to work in the role's location by the start of their employment.

Before you go About us

Astutis is a market leader in workplace health, safety, and environmental training, helping organisations create safer, healthier work environments. As part of Wilmington plc, we are committed to delivering high-quality courses and outstanding customer service.

Join us and do Work That Means Something

At Wilmington plc, we help global customers to do the right business in the right way - providing trusted data, insights, and education to navigate the Governance, Risk and Compliance (GRC) landscape.

When you join us, you ll not only make a real difference for our customers, you ll also enjoy flexibility through hybrid working and benefit from a wide range of learning, career, and development opportunities.

Whether you're just starting out, returning to work after a break, or looking to take your next step, you ll be doing work with meaning.

Join us and make a real difference.