Sales Development Representative

Wilmington plc; Cardiff; Hybrid; GBP 26,000 - 37,000; Full time

Benefits offered by this job

25 Days Annual Leave

Additional Holiday Purchase

Hybrid Working

Performance-Related Bonus

Life Assurance

Vitality Private Healthcare

Subsidised Gym Memberships

Cycle to Work scheme

Discount Vouchers

Wellbeing Resources

Job summary

Astutis, part of Wilmington plc, is seeking a motivated Sales Development Representative to build relationships, start conversations, and uncover new business opportunities in a hybrid Cardiff role.

You will manage inbound and outbound outreach, qualify opportunities, and create a high-quality pipeline for our Business Development Managers, with a focus on B2B clients and sector knowledge across HSE and L&D.

Qualifications

• Experience in lead generation or SDR role, ideally B2B.
• Confident on the phone and with outbound activity daily.
• Ability to ask good questions and qualify opportunities.
• Comfortable working to activity, meeting and conversion targets.
• Strong organisation and accuracy with CRM and data.
• Ambition to grow into a BDM or Account Management role.

Responsibilities

• Own and respond quickly to all inbound leads and enquiries.
• Run proactive outbound campaigns to warm and new prospects by phone, email and LinkedIn.
• Introduce Astutis and uncover needs through structured qualification (budget, authority, timescales, decision-making structure, trigger events and requirements).
• Book qualified meetings for our Business Development Managers (Customer Solutions Managers) and hand over clear, well-documented opportunities.
• Keep the CRM accurate and up to date with every activity, contact and opportunity.
• Work with Marketing to follow up campaigns and Account Based Marketing activity.
• Build strong product and sector knowledge so you can hold credible conversations with HSE and L&D buyers.

Skills

Lead generation

SDR

Telesales

B2B sales

Outbound prospecting

CRM accuracy

Tools

Cognism

LinkedIn Sales Navigator

Lead Forensics

Dripify

Job description

Company Outline

Job Role: Sales Development Representative

Location: Hybrid role, based from our Cardiff office – CF15 7QZ

Salary: Up to £28,000 DoE + up to £6,500 commission

Contract Type: Permanent, full time

What We CanOffer You: 25 Days Annual Leave (Pro-Rata for Part-time and Fixed-Term Roles), Additional Holiday Purchase, Hybrid Working, Performance-Related Bonus, Life Assurance, Vitality Private Healthcare, Subsidised Gym Memberships, Cycle to Work scheme, Discount Vouchers and Access to Wellbeing Resources

Why do we want you?

Astutis, part of Wilmington plc, is looking for a motivated Sales Development Representative who enjoys building relationships, starting conversations, and uncovering new business opportunities. You may already have some experience in sales, lead generation, customer service, or a target-driven environment, and you're eager to develop a long-term career in B2B sales.

You’ll be confident speaking with people at all levels, naturally curious, and skilled at asking the right questions to understand customer needs. With a proactive mindset, you’ll take ownership of both inbound enquiries and outbound prospecting activity,qualifying opportunities and creating a high-quality pipeline for our Business Development Managers.

Most importantly, you’ll be driven by results, resilient when faced with challenges, and motivated by the direct impact your efforts have on business growth. If you're someone who thrives on making connections, learning new skills, and turning conversations into opportunities, we’d love to hear from you.

Your responsibilities will include:

• Own and respond quickly to all inbound leads and enquiries.
• Run proactive outbound campaigns to warm and new prospects by phone, email and LinkedIn.
• Introduce Astutis and uncover needs through structured qualification (budget, authority, timescales, decision-making structure, trigger events and requirements).
• Book qualified meetings for our Business Development Managers (Customer Solutions Managers) and hand over clear, well-documented opportunities.
• Keep the CRM accurate and up to date with every activity, contact and opportunity.
• Work with Marketing to follow up campaigns and Account Based Marketing activity.
• Build strong product and sector knowledge so you can hold credible conversations with HSE and L&D buyers.

What’s the best thing about this role?

You’re at the front of the sales engine. Every opportunity you create shapes the team’s results, and a proven route leads from SDR into BDM and Account Management roles.

What’s the most challenging thing?

It’s activity-driven and fast-paced. Not every conversation converts, so you’ll need resilience, discipline, and the judgement to tell a real opportunity from a polite conversation.

Essential and desirable capabilities

To be successful in this role, you must have:

• Experience in a lead generation, SDR, telesales or recruitment role, ideally B2B.
• Confidence on the phone and with outbound activity every day.
• The ability to ask good questions and qualify an opportunity, not just book a meeting.
• Comfortable working to activity, meeting and conversion targets.
• Strong organisation and accuracy with CRM and data.
• Ambition to grow into a BDM or Account Management role.

To be successful in this role, it would be great if you have:

• Knowledge of platforms such as Cognism, LinkedIn Sales Navigator, Lead Forensics and Dripify.
• An understanding of the Astutis product portfolio and the sectors we serve.

We know it’s not a skill, but the successful candidate must have permission to work in the role’s location by the start of their employment.

Before you go....

About us

Astutis is a market leader in workplace health, safety, and environmental training, helping organisations create safer, healthier work environments. As part of Wilmington plc, we are committed to delivering high-quality courses and outstanding customer service.

Join us and do Work That Means Something

At Wilmington plc, we help global customers to do the right business in the right way - providing trusted data, insights, and education to navigate the Governance, Risk and Compliance (GRC) landscape.

When you join us, you’ll not only make a real difference for our customers, you’ll also enjoy flexibility through hybrid working and benefit from a wide range of learning, career, and development opportunities.

Whether you're just starting out, returning to work after a break, or looking to take your next step, you’ll be doing work with meaning.

The Legal Bit!

The statements above are intended to describe the general nature and level of work performed by employees assigned to this role. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

*Please note that this role may remain advertised until an offer of employment has been made.