Sales Development Rep

FORTE Talents; Greater London; Hybrid; GBP 32,000 - 46,000; Full time

Job summary

FORTE Talents is seeking a Mid-Level Sales Development Representative (SDR) in London. This full-time, hybrid role focuses on identifying and engaging high-value prospects in the media & publishing space, bridging marketing interest to discovery calls for the sales team.

You’ll conduct multi-channel outbound outreach, qualify leads, and maintain CRM hygiene while collaborating with Account Executives and Marketing to sharpen messaging and accelerate pipeline growth.

Qualifications

• 2–4 years SDR/BDR experience with quota attainment.
• Experience in B2B sales and buyer's journey.
• Excellent verbal and written communication.
• Proficiency with CRM platforms (Salesforce/HubSpot).
• Willingness to commute to London 2–3 days/week.

Responsibilities

• Research target accounts and decision-makers to build a robust prospecting database.
• Execute multi-channel outbound campaigns using email, LinkedIn, and calls.
• Qualify inbound leads quickly to assess fit and urgency.
• Schedule and coordinate discovery calls between prospects and AEs.
• Maintain CRM data for accurate forecasting and pipeline visibility.
• Collaborate with Marketing to refine lead messaging.
• Own the early-stage funnel and identify bottlenecks.
• Participate in sales sprints and training to sharpen skills.

Skills

2–4 years experience

B2B sales

Verbal communication

Written communication

CRM platforms

Tools

Salesforce

HubSpot

LinkedIn Sales Navigator

Job description

The Mid-Level Sales Development Representative (SDR) is a key driver of our B2B growth, responsible for identifying and engaging high-value prospects within the media and publishing landscape. This full-time, hybrid role focuses on bridging the gap between marketing interest and closed deals by securing high-quality discovery calls for the sales team. Success is measured by the volume and quality of the sales pipeline generated through persistent, multi-channel outbound outreach.

Role Summary

The Mid-Level Sales Development Representative (SDR) is a key driver of our B2B growth, responsible for identifying and engaging high-value prospects within the media and publishing landscape. This full-time, hybrid role focuses on bridging the gap between marketing interest and closed deals by securing high-quality discovery calls for the sales team. Success is measured by the volume and quality of the sales pipeline generated through persistent, multi-channel outbound outreach.

Work Setup & Collaboration

• Hybrid Model: Based in London with a requirement of 2–3 days per week in the office to foster team culture and real-time coaching.
• High Autonomy: Expected to manage your own daily schedule and outreach cadence while aligning with broader regional sales strategies.
• Cross-Functional Partnership: Collaborate closely with Account Executives (AEs) to ensure seamless handoffs and with Marketing to refine lead-generation messaging.
• Process-Oriented: Requires disciplined use of CRM tools and adherence to established sales sequences to ensure data integrity and scalable growth.

What You'll Do

• Research and identify target accounts and key decision-makers across B2B companies to build a robust prospecting database.
• Execute multi-channel outbound campaigns using email, LinkedIn, and phone calls to initiate meaningful business conversations.
• Qualify inbound leads quickly to assess fit and urgency before escalating to the Account Executive team.
• Schedule and coordinate discovery calls between qualified prospects and Account Executives to build a healthy sales pipeline.
• Maintain precise CRM data to ensure accurate forecasting, lead tracking, and pipeline visibility for the leadership team.
• Collaborate with Marketing to provide feedback on lead quality and contribute to the development of effective sales messaging.
• Own the early-stage funnel by identifying bottlenecks in the outreach process and suggesting improvements to increase conversion.
• Participate in sales sprints and training sessions to sharpen negotiation, objection-handling, and prospecting skills.

Success Indicators

• Consistently achieve 100% of monthly and quarterly qualified meeting targets.
• Maintain a conversion rate of ≥[X]% from booked discovery calls to accepted sales opportunities.
• Ensure 100% CRM hygiene, with all activities, notes, and lead statuses updated daily.
• Deliver high-volume activity aligned with weekly benchmarks for calls, emails, and social touches.

Required Qualifications

• 2–4 years of experience in an SDR or BDR role with a proven track record of quota attainment.
• Experience in B2B sales, demonstrating a clear understanding of the professional buyer’s journey.
• Exceptional verbal communication skills, with the confidence to conduct cold calls and handle objections effectively.
• Proficiency with CRM platforms (e.g., Salesforce, HubSpot) to manage high-volume prospecting workflows.
• Strong written communication for crafting personalized, high-conversion outreach sequences and professional follow-ups.
• Ability to commute to London 2–3 days per week for in-person collaboration and team sessions.

Nice to Have

• Experience using LinkedIn Sales Navigator or sales engagement platforms like Outreach or Salesloft.
• Previous exposure to the Media & Publishing industry or a fast-paced SaaS environment.
• Knowledge of account-based marketing (ABM) principles and targeted prospecting techniques.

About the Team/Environment

We are a high-velocity, growth-oriented team that values bias for action and continuous learning. Our environment is characterized by a "test and learn" mentality, where we iterate quickly on messaging and strategy to stay ahead of the market. You will join a supportive group of sales professionals who prioritize transparency, healthy competition, and shared success.