Sales Associate

Trek Bicycle; St Albans; On-site; GBP 18,000 - 24,000; Full time

Benefits offered by this job

25 days annual leave

Bike discount

Employee assistance program

Virtual GP services

Healthcare cashback

Gym membership discounts

Charity time off

Death in service

Cycle to work

Salary Sacrifice EV

Job summary

Trek Bicycle in St Albans is hiring a Sales Associate. You’ll welcome customers and guide them to the right cycling products, sharing knowledge with a friendly, service-focused approach.

You’ll listen to customer goals, make thoughtful recommendations, and build lasting relationships within the local cycling community, contributing to a welcoming store atmosphere and strong team collaboration.

Qualifications

• Demonstrates a positive, customer-focused attitude and enthusiasm for hospitality.
• Excellent listening and communication skills to understand customer needs.
• Ability to build long-term relationships and provide exceptional in-store service.

Responsibilities

• Greet customers, understand cycling goals, and guide product choices.
• Explain features of Trek products and answer questions with confidence.
• Create warm, memorable interactions and help customers feel valued.
• Build relationships with riders and encourage repeat visits through service.
• Collaborate with teammates to ensure smooth store operations during peak times.

Skills

Happy to help attitude

Warm approachable manner

Active listening

Strong communication

Customer relationship building

Deliver exceptional service

Teamwork

Job description

A Bit About Us

Trek is an awesome place to work, with amazing benefits for all employees. We build only products we love, provide incredible hospitality to our customers, and change the world by getting more people on bikes.

When you’re on our team, you’re supported, encouraged to learn and grow, and given plenty of opportunities to do so. We invest in each other’s success and grow together as a team. We’re proud to offer flexible working opportunities, enhanced family-friendly policies, and a commitment to equity—because fairness and inclusion matter to us.

Together, we’ll achieve great things. Ready to start your journey with us?

Job Description

We are currently recruiting for:

Position: Sales Associate

Location: St Albans

Job Type: Full Time

We do need team members available when our customers visit the most—so weekend availability is important.

What You’ll Do

This isn’t your typical retail role. As a Trek Sales Associate, you’ll be the friendly, knowledgeable first-faced customers who meet when they walk through the door. You’ll help people explore the world of cycling, learn about some of the most innovative products in the industry, and support customers in finding exactly what they need.

Your role is all about creating warm, meaningful interactions. You’ll listen closely, understand each customer’s goals, and offer thoughtful recommendations that make their cycling journey even better. You’ll also build lasting relationships with riders in the community—many of whom will come back to see you because of the experience you have.

Things move quickly, customers are curious, and teamwork is essential. What truly matters is your dedication to hospitality, your willingness to learn, and your desire to provide exceptional service.

Whether you’re already a cycling expert or just excited to learn, we’ll support your growth every step of the way.

What You’ll Bring To The Team

• A positive, “happy to help” attitude and the desire to make each customer feel supported
• A warm, approachable manner with great listening skills and a passion for genuine hospitality
• Strong communication with both customers and teammates
• An interest in building long‑term customer relationships and creating your own client community
• A commitment to delivering an amazing experience for every rider who comes through our doors

If you don’t meet every requirement but feel you bring something valuable and unique, we would still love to hear from you. Please share in your cover letter why you believe you’re a great fit.

Benefits At Trek

• 25 days annual leave per year, plus bank holidays
• Discounted employee purchase scheme on bikes, parts and accessories
• 24/7 employee assistance program and counselling services
• 24/7 virtual GP services
• Healthcare cashback scheme
• Gym membership discounts and discounts on other health and wellbeing brands
• Annual paid time off for charity work
• Death in service benefit
• Cycle to work scheme
• Salary Sacrifice EV vehicle scheme

If you have any requirements in respect of the recruitment or interview process, please mention this in your application and we will be happy to support you.

If you like wild growth and working with happy, enthusiastic overachievers, you'll enjoy your career with us!