Sales and Retention Manager

Everlast Gyms; Sunderland; On-site; GBP 25,000 - 35,000; Full time

Job summary

Everlast Gyms seeks a Sales and Retention Manager to enhance gym operations through effective sales and retention strategies. The role involves leading by example, driving new memberships, and developing local partnerships. This is an exciting chance to represent a growing brand in the fitness industry, with comprehensive training and significant career potential.

Benefits

20% discount across all Frasers Group facias

Eligibility for the Fearless 1000 bonus scheme

Free Gym membership

Monthly Frasers Group Champion Bonus

Training and development with funded qualifications

Qualifications

• Passion for health, fitness, and wellness.
• Strong leadership qualities with a champion mentality.
• Flexibility in working hours including weekends.

Responsibilities

• Drive new member sales and retain existing members.
• Implement strategies for lead generation internally and externally.
• Monitor dashboards and KPIs, communicating insights.

Skills

Leadership

Interpersonal skills

Adaptability

Positive mindset

Job description

Company Description

This is a full-time position reporting directly to the General Manager. Our Sales and Retention Managers are responsible for supporting them and the wider team in the successful operation of the gym, with a specific responsibility for driving new member sales, maximising retention, and overall growth of the live member movement through various strategies inside and outside of the gym.

The Benefits

Elevation is a core part of our company, offering great benefits, including:

• 20% discount across all Frasers Group facias
• Eligibility for the Fearless 1000 bonus scheme
• Free Gym membership
• Monthly Frasers Group Champion - winners get double their salary for the month
• Reward and recognition through our Everlast Gyms monthly champions
• Training and development with recognised, funded qualifications available, including Level 3 & 5 in management & leadership
• Enhance your fitness knowledge with product training and the opportunity to deliver personal training sessions and group training

Job Description

• Represent Everlast Gyms as a fitness ambassador
• Demonstrate our elevated ways of working consistently
• Advocate for our FUNDAMENTALS sales process, leading by example and supporting the team to improve confidence and performance
• Focus on driving new member sales and retaining existing members to grow the live member movement
• Own the activity planners for the gym, ensuring they are thorough, well planned, and executed
• Implement strategies to increase lead generation both internally and externally
• Monitor dashboards and KPIs, communicating key insights to the team
• Drive revenue from membership sales, products, and secondary revenue lines to enhance profitability
• Prepare and deliver monthly sales presentations to management
• Build relationships with local businesses to develop local partnerships
• Develop #WeMoveBusinesses membership opportunities
• Lead by example on reception and the gym floor to enhance member experience
• Support national focuses and incentives like #WorkoutWednesday & #WeCommunicate
• Provide honest, constructive feedback regularly to support team development
• Assist the General Manager with operational tasks, including Health & Safety, Facilities, Maintenance, and Recruitment
• Maintain high standards of cleanliness and presentation at all times

Qualifications

• Passion for health, fitness, and wellness
• Strong leadership qualities
• Adaptability in communication style
• Positive, solutions-driven mindset
• Exceptional interpersonal skills and a member champion mentality
• Driven and ambitious with a desire to learn and develop
• Flexibility in working hours and location, including weekends and Bank Holidays

Additional Information

Visit our LinkedIn page to see more about our brand. This opportunity at Frasers Group is for the fearless. The potential is massive, and the experience is unrivalled. To make the most of it, live and breathe our principles:

• Think without limits - think fast, fearlessly, and lead the team
• Own it and back yourself - take responsibility for your role and results
• Be relevant - relevant to our people, partners, and the planet