Sales and Retention Manager

Everlast Gyms; Stoke-on-Trent; On-site; GBP 25,000 - 35,000; Full time

Job summary

Everlast Gyms seeks a Sales and Retention Manager to drive sales and member retention through effective strategies. The role includes team leadership, monitoring performance, and building local business relationships. This position offers a unique opportunity to be a brand ambassador in a dynamic gym environment with a focus on continuous development.

Benefits

20% discount across all Frasers Group facias

Eligibility for the Fearless 1000 bonus scheme

Free Gym membership

Monthly Frasers Group Champion rewards

Training and development with qualifications

Opportunities for personal training sessions

Qualifications

• Passion for health, fitness, and wellness.
• Exceptional interpersonal skills with a member champion mentality.
• Flexibility in working hours including weekends.

Responsibilities

• Drive new member sales and retain existing members.
• Lead by example on sales processes and team training.
• Monitor performance using dashboards and KPIs.

Skills

Leadership

Interpersonal skills

Solutions-oriented

Adaptability

Job description

Company Description

This is a full-time position reporting directly to the General Manager. Our Sales and Retention Managers support the wider team in the successful operation of the gym, with specific responsibilities for driving new member sales, maximizing retention, and overall growth of the live member movement through various strategies inside and outside of the gym.

The Benefits

Elevation is a core part of our company culture, offering great benefits including:

• 20% discount across all Frasers Group facias
• Eligibility for the Fearless 1000 bonus scheme
• Free Gym membership
• Monthly Frasers Group Champion - winners receive double their salary for the month
• Reward and recognition through our Everlast Gyms monthly champions
• Training and development with recognised, funded qualifications including Level 3 & 5 in management & leadership
• Product training and opportunities to deliver personal training sessions and group training

Job Description

• Represent Everlast Gyms as a fitness ambassador
• Demonstrate our elevated ways of working consistently
• Lead by example in our FUNDAMENTALS sales process, supporting and training the team to improve confidence and performance
• Focus on driving new member sales and retaining existing members to grow the live member movement
• Manage activity planners for the gym, ensuring they are thorough, well planned, and executed
• Implement strategies to increase lead generation internally and externally
• Monitor dashboards and KPIs, communicating insights to the team
• Drive revenue across membership sales, products, and secondary income to enhance profitability
• Prepare and deliver monthly sales presentations to management
• Build relationships with local businesses to develop partnerships
• Develop #WeMoveBusinesses membership opportunities
• Lead by example on reception and the gym floor to enhance member experience
• Participate in national initiatives like #WorkoutWednesday & #WeCommunicate
• Provide honest, constructive feedback regularly to support team development
• Assist the General Manager with operational tasks including Health & Safety, Facilities, Maintenance, and Recruitment
• Maintain high standards of cleanliness and presentation at all times

Qualifications

• Passion for health, fitness, and wellness
• Strong leadership qualities
• Adaptability in communication style
• Positive, solutions-oriented mindset
• Exceptional interpersonal skills and a member champion mentality
• Driven, ambitious, with a desire to learn and develop
• Flexibility in working hours and location, including weekends and Bank Holidays

Additional Information

For more about our brand, please visit our LinkedIn page.

This opportunity at Frasers Group is for the fearless. The potential is massive, and the experience is unrivalled. To make the most of it, you need to embody our principles:

• Think without limits - think fast, fearlessly, and lead the team
• Own it and back yourself - take ownership of your role and results
• Be relevant - relevant to our people, partners, and the planet