Sales and Marketing Director

Franklin Fitch; Bath; Presencial; GBP 120 000 - 180 000; Tempo integral

Resumo da oferta

Franklin Fitch is seeking a commercially minded Sales & Marketing Director to lead the next growth phase of a B2B SaaS business. The role combines sales, marketing and customer expansion to drive sustainable revenue growth, with responsibility for defining market priorities, positioning, demand generation and a predictable revenue engine.

You will shape how the business acquires customers, converts opportunities and maximises value from the existing base, reporting to the senior leadership team

Qualificações

• Senior leadership experience within a B2B SaaS business.

Responsabilidades

• Own sales performance, pipeline health, forecasting and revenue delivery.
• Improve conversion throughout the sales funnel, from qualified opportunity through to close.
• Develop strategies to expand existing customer relationships, increase recurring revenue and reduce churn.
• Align sales activity with growth targets and commercial priorities.
• Lead go-to-market planning for product launches and new propositions.

Descrição da oferta de emprego

The Opportunity

We're looking for a commercially minded Sales & Marketing Director to lead the next phase of growth for an ambitious B2B SaaS business.

This is a senior leadership role with responsibility for developing and executing the company's commercial growth strategy, bringing together sales, marketing and customer expansion to drive sustainable, measurable revenue growth.

You'll work closely with the senior leadership team to define market priorities, strengthen positioning, generate demand and build a predictable revenue engine. You'll have the opportunity to shape how the business acquires customers, converts opportunities and maximises the value of its existing customer base.

Key Responsibilities

• Own sales performance, pipeline health, forecasting and revenue delivery.
• Improve conversion throughout the sales funnel, from qualified opportunity through to close.
• Develop strategies to expand existing customer relationships, increase recurring revenue and reduce churn.
• Align sales activity with the company's growth targets and commercial priorities.
• Define and execute a market-led growth strategy aligned with business objectives.
• Identify priority customer segments, ideal customer profiles and opportunities for expansion.
• Develop compelling positioning and value propositions that differentiate the business in a competitive B2B SaaS market.
• Translate market insight, customer feedback and performance data into clear commercial priorities.

Demand Generation & Marketing Performance

• Build an effective demand generation strategy that delivers qualified pipeline and measurable revenue.
• Optimise acquisition across paid media, organic search, content, email, events and other relevant channels.
• Manage marketing investment against clear performance metrics, with a strong focus on return.
• Improve the customer acquisition journey across both self-service and sales-led routes to market.

Product Marketing & Go-to-Market

• Develop clear messaging that communicates product value and addresses the needs of B2B buyers.
• Lead go-to-market planning for product launches and new propositions.
• Work closely with Product and other teams to ensure market insight informs commercial strategy.
• Lead and develop high-performing sales and marketing teams.
• Work closely with customer success and partnerships to support retention, expansion and sustainable growth.
• Establish clear objectives, accountability and reporting across the commercial function.

You'll bring

• Proven senior leadership experience within a B2B SaaS business.
• A strong track record of driving revenue growth through effective sales and marketing strategies.
• Experience developing go-to-market plans, demand generation programmes and market positioning.
• A commercially focused, analytical approach to pipeline management, forecasting, marketing performance and ROI.
• The ability to connect marketing investment with sales outcomes and recurring revenue growth.
• Experience leading teams, developing talent and working closely with senior stakeholders.
• The ability to balance strategic thinking with practical execution in a fast-moving scale-up environment.
• Experience with product-led growth, self-service acquisition, recurring revenue models and customer expansion would be particularly valuable.

What Success Looks Like

You’ll establish a clear commercial growth strategy, strengthen the connection between sales and marketing, improve pipeline quality and conversion, and deliver sustainable revenue growth. Ultimately, you’ll help build a scalable commercial function that consistently attracts, converts and retains the right customers.