Head of Demand Generation

3Search; Greater London; Hybrid; GBP 90,000 - 135,000; Full time

Benefits offered by this job

Annual performance bonus

Equity

Flexible hybrid working in London

Open to four-day week

Direct reporting line to CEO

Job summary

3Search, a growing B2B SaaS business, is seeking a Marketing Director to lead its marketing function through the next growth phase. The role offers genuine ownership and a blend of strategic oversight with hands-on execution.

Reporting directly to the CEO, you will own the strategy, lead a small team and work closely with sales to drive commercial performance. This hybrid London-based role is open to a four-day week.

Qualifications

• Experience in B2B SaaS marketing with a growing or scaling business.
• Track record in demand generation and pipeline creation.
• Commercial mindset with ability to link marketing to revenue.
• Experience shaping positioning, messaging and GTM strategies.
• Comfortable working closely with sales and cross-functional teams.

Responsibilities

• Own and develop the overall marketing strategy focused on pipeline and revenue growth.
• Build and optimise demand generation programmes across multiple channels.
• Collaborate with sales on ABM, target account strategies and pipeline generation.
• Lead positioning, messaging and go-to-market activities for products and offerings.
• Support new product launches and wider commercial initiatives.
• Develop and manage a small marketing team and external partners.

Skills

B2B SaaS marketing

Demand generation

Pipeline creation

Go-to-market strategy

Sales collaboration

Modern marketing channels

Team leadership

Agency management

Job description

Full-time or four days per week considered

I'm working with an exciting, established B2B SaaS business that's looking for a Marketing Director to lead its marketing function through its next stage of growth.

The business has an impressive customer base, a strong product offering and an established presence in its market. Having invested heavily in its product, brand and positioning, the focus is now on accelerating growth and building a more predictable pipeline.

This is a great opportunity for a commercially minded marketer who enjoys both the strategic and hands-on sides of marketing.

Reporting directly to the CEO, you'll have genuine ownership of the marketing function, lead a small team and work closely with sales to drive commercial performance.

The role

• Own and develop the overall marketing strategy, with a clear focus on pipeline and revenue growth.


• Build and optimise demand generation programmes across multiple channels.


• Work closely with sales on ABM, target account strategies and pipeline generation.


• Lead positioning, messaging and go-to-market activity.


• Support new product launches and wider commercial initiatives.


• Explore how AI, AEO and changing buyer behaviours can improve marketing performance.


• Develop existing content, thought leadership, events and community initiatives.


• Lead and develop a small marketing team.


• Manage external agencies and marketing partners.


• Work closely with the CEO and wider leadership team on growth strategy.

About you

• Strong experience in B2B SaaS marketing, ideally within a growing or scaling business.


• A proven track record in demand generation and pipeline creation.


• Commercially minded, with a good understanding of how marketing contributes to revenue.


• Experience developing positioning, messaging and GTM strategies.


• Comfortable working closely with sales.


• A strong understanding of modern B2B marketing channels and emerging technologies.


• Experience managing teams, agencies or external partners.


• Strategic and analytical, but equally happy to roll your sleeves up and get things done.

You might already be a Marketing Director, or perhaps you're a Head of Marketing, Head of Growth or Head of Demand Generation looking for that next step.

What's most important is finding someone commercially driven, curious and comfortable working in an entrepreneurial environment.

What's on offer?

• Annual performance bonus.


• Equity.


• Direct reporting line to the CEO.


• Genuine ownership of the marketing function.


• Flexible hybrid working in London.


• Open to a four-day working week.


• Opportunity to play a key role in the next phase of business growth.

If you're a commercially minded B2B SaaS marketer looking for a role where you can make a genuine impact, I'd love to hear from you.