Senior Marketing Manager

Nobul Resourcing Solutions Limited; Warrington; Hybrid; GBP 47,000 - 63,000; Full time

Job summary

Nobul Resourcing Solutions Limited is seeking a Senior Marketing Manager in Warrington. This hands-on B2B marketing role focuses on demand generation, integrated campaigns, ABM and pipeline, with the Head of Marketing guiding strategy and giving autonomy to execute.

You will own campaigns across channels, build quarterly plans, collaborate with Sales, and manage agencies while driving measurable pipeline. This is a hybrid role requiring three in-office days per week.

Qualifications

• Strong B2B SaaS marketing experience.
• Experience owning integrated or demand-generation campaigns.
• Understanding of how marketing contributes to pipeline and revenue.
• ABM experience or strong ABM understanding.
• Experience marketing to enterprise customers and longer sales cycles.
• Knowledge across digital marketing: paid, SEO, email, websites and CRO.
• Experience managing external agencies and reporting.

Responsibilities

• Own integrated B2B marketing campaigns across multiple channels.
• Build quarterly marketing plans and campaign calendars.
• Drive demand generation, nurture and re-engagement activity.
• Develop targeted ABM campaigns for enterprise accounts.
• Collaborate with Sales to identify priority accounts and opportunities.
• Create and coordinate campaign content and messaging.
• Support email, paid digital, SEO, website, content and events.
• Manage external agencies and CRO/performance initiatives.
• Monitor lead quality, conversion and marketing-generated pipeline.
• Utilize data to decide on scaling or stopping campaigns.

Skills

B2B SaaS marketing

Demand-generation campaigns

ABM

Enterprise marketing

Digital marketing

Analytics & reporting

Agency management

Sales collaboration

Tools

SEO tools

PPC management

Website CRO

Job description

£55,000 | Warrington | Hybrid, 3 days per week in the office (Monday, Wednesday & Friday)

We’re partnering with a growing enterprise SaaS business looking for a commercially focused Senior Marketing Manager to help drive its next stage of growth.

This is a hands‑on B2B marketing role with a clear focus on demand generation, integrated campaigns, ABM and pipeline.

Working closely with the Head of Marketing, you’ll take broader marketing strategy and turn it into campaigns that generate qualified opportunities. You’ll have plenty of autonomy to influence what the business does, but this isn't a purely strategic position. We’re looking for someone who still enjoys rolling their sleeves up and getting campaigns out of the door.

The role

You’ll be responsible for:

• Owning integrated B2B marketing campaigns across multiple channels
• Building quarterly marketing plans and campaign calendars
• Driving demand generation, nurture and re‑engagement activity
• Developing targeted Account‑Based Marketing campaigns for enterprise accounts
• Working closely with Sales to identify priority accounts, audiences and opportunities
• Creating and coordinating campaign content and messaging
• Supporting activity across email, paid digital, SEO, website, content and events
• Managing external digital, content and specialist agencies
• Working with the Head of Marketing on website strategy, CRO and performance
• Monitoring lead quality, conversion, opportunities and marketing‑generated pipeline
• Using data to identify which campaigns should be scaled, changed or stopped
• Supporting Sales and a US‑based SDR function with relevant campaigns and marketing activity
• Working across Sales, Product, Customer Success and senior leadership

What we’re looking for

We’re particularly interested in people who have worked within B2B SaaS, enterprise software or a similar technology environment and have personally owned demand‑generation activity.

You’ll ideally bring:

• Strong B2B SaaS marketing experience
• Experience owning integrated or demand‑generation campaigns
• A clear understanding of how marketing contributes to pipeline and revenue
• Experience with Account‑Based Marketing or a strong understanding of ABM principles
• Experience marketing to enterprise customers and understanding longer, more complex sales cycles
• Good knowledge across digital marketing, including paid activity, SEO, email, websites and CRO
• Experience managing and challenging external agencies
• Strong analytical and reporting skills
• Confidence working closely with Sales and senior stakeholders
• A proactive, pragmatic and commercially focused approach

Experience marketing into the US enterprise market would be particularly valuable, as would experience within privacy, compliance, cybersecurity, RegTech or another regulated technology sector.

Why consider it?

This is a great opportunity for somebody who wants genuine ownership without moving into a purely strategic Head of Marketing role.

You’ll join a lean marketing function within an ambitious SaaS business investing heavily in growth, technology and its marketing capability. You’ll have the opportunity to influence how campaigns are run, develop the company’s ABM approach and work closely with senior leadership as the business scales.

They’re looking for someone who asks more than "Did the campaign perform well?" and instead wants to know "What opportunities and pipeline did it actually create?"