Head of Marketing and Demand Generation

Forward Role; Manchester; On-site; GBP 90,000 - 150,000; Full time

Job summary

Forward Role are partnering with an ambitious technology business to appoint a Head of Marketing & Demand Generation to drive growth and build pipeline. This is a high-impact leadership role working with Sales, Alliances & senior leadership to shape and execute a growth-driven marketing strategy.

You will lead demand generation across digital, content, events, ABM and partner channels, aligning marketing with sales to deliver measurable opportunities and revenue across new business, customer

Qualifications

• Significant marketing leadership experience within technology, IT services, SaaS, cloud, or professional services.
• Proven success delivering pipeline-focused demand generation campaigns.
• Experience working within sales-led B2B organisations.
• Strong knowledge of lead generation, campaign optimisation and marketing performance metrics.
• Experience collaborating with strategic partners and alliance ecosystems.
• Expertise across digital marketing, events, content, ABM and customer marketing.
• Strong commercial acumen and a data-driven approach to decision making.
• Experience leading teams, agencies and senior stakeholder relationships.

Responsibilities

• Drive demand generation and pipeline growth across priority markets and service lines.
• Develop integrated campaigns across digital, content, events, webinars, ABM and partner channels.
• Build stronger alignment between marketing and sales to improve conversion performance.
• Create customer growth programmes that support cross-sell, upsell and retention initiatives.
• Develop compelling value propositions, messaging and content for target audiences.
• Strengthen relationships with strategic technology partners and deliver joint go-to-market activity.
• Enhance marketing performance reporting, attribution and ROI measurement.
• Lead and develop the marketing team with pace, structure and accountability.

Skills

Marketing leadership

Demand generation

B2B marketing

Lead generation

Campaign optimisation

Marketing analytics

Sales alignment

ABM

Partner ecosystems

Data-driven decisions

Job description

Head of Marketing & Demand Generation

Drive Growth. Build Pipeline. Lead Marketing That Delivers Revenue.

We're partnering with an ambitious and fast-growing technology business that is looking for an experienced Head of Marketing & Demand Generation to lead the next phase of its commercial growth.

This is a high-impact leadership role for a commercially minded marketer who thrives on creating measurable demand, building pipeline and driving revenue. Working closely with Sales, Alliances & senior leadership, you'll shape and execute a marketing strategy that delivers results across new business acquisition, customer growth and strategic partner activity.

If you're looking for a role where marketing is viewed as a genuine revenue driver rather than a support function, this is an exciting opportunity to make a significant impact.

The Opportunity

As Head of Marketing & Demand Generation, you'll be responsible for developing and executing a growth-focused marketing strategy across a portfolio of technology solutions and managed services.

You'll lead a talented marketing function while partnering closely with sales teams, account managers and strategic technology partners to create a scalable demand generation engine that delivers qualified opportunities and measurable commercial outcomes.

Key focus areas will include:

• Driving demand generation and pipeline growth across priority markets and service lines
• Developing integrated campaigns across digital, content, events, webinars, ABM and partner channels
• Building stronger alignment between marketing and sales to improve conversion performance
• Creating customer growth programmes that support cross-sell, upsell and retention initiatives
• Developing compelling value propositions, messaging and content that resonate with target audiences
• Strengthening relationships with strategic technology partners and delivering joint go-to-market activity
• Enhancing marketing performance reporting, attribution and ROI measurement
• Leading and developing the marketing team while bringing pace, structure and accountability

What We're Looking For

We're keen to speak with senior B2B marketing leaders who can demonstrate a strong track record of building demand generation programmes that create tangible commercial results.

You'll bring:

• Significant marketing leadership experience within technology, IT services, managed services, SaaS, cloud, cyber security or professional services
• Proven success delivering pipeline-focused demand generation campaigns
• Experience working within sales-led B2B organisations
• Strong knowledge of lead generation, campaign optimisation and marketing performance metrics
• Experience collaborating with strategic partners and alliance ecosystems
• Expertise across digital marketing, events, content, ABM and customer marketing
• Strong commercial acumen and a data-driven approach to decision making
• Experience leading teams, agencies and senior stakeholder relationships

Must Have Experience:

Experience within a Microsoft Partner, MSP or IT services environment is key, alongside exposure to areas such as:

Microsoft 365

• Azure
• Copilot
• Power Platform
• Data & AI
• Security solutions
• Customer lifecycle and retention marketing

Why Apply?

This is a fantastic opportunity to join a business investing heavily in growth, innovation and market positioning. You'll have the autonomy to shape strategy, influence senior stakeholders and build marketing programmes that directly impact revenue.

If you're a commercially driven marketing leader looking for your next challenge, we'd love to hear from you.