Sales Account Executive

Workbooks Online Limited; Reading; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

OTE package

Share options

Benefits package

Reading office 3 days a week

WFH Wednesdays & Fridays

Job summary

Workbooks is seeking a driven Sales Account Executive to accelerate revenue growth. You will develop existing client relationships, execute a clear territory strategy, and meet ARR and professional services targets.

This hands-on role balances business development and leadership as you shape engagement with mid-enterprise organisations and position our CRM solutions in the market.

Qualifications

• Strong understanding of the full sales cycle, from prospecting to closing, in a SaaS environment.

Responsibilities

• Prospect and generate new business through networking, self-generation, events, and campaigns.
• Develop persuasive sales approaches and tailored pitches.
• Build relationships with prospective clients and key stakeholders, including C-level executives.
• Identify client needs and position Workbooks’ CRM solutions effectively.
• Own and deliver against ARR and professional services targets.
• Develop and execute a territory strategy with account segmentation and prioritisation.
• Maintain regular engagement with prospects and customers.
• Collaborate with Sales Development Executives (SDRs) and Marketing.
• Deliver high-quality product demonstrations aligned with Workbooks standards.
• Represent Workbooks at events, conferences, and trade shows.

Skills

Full SaaS sales cycle

Relationship building

Strategic thinking

Negotiation

Presentation skills

CRM proficiency

Communication

Problem solving

Job description

Help drive revenue growth for the No-BS CRM company that’s tripling in size.

We’re looking for a driven and strategic Sales Account Executive to join Workbooks and play a key role in accelerating revenue growth. You’ll be responsible for developing existing client relationships and executing a clear territory strategy to meet and exceed sales targets.

This is a hands on role requiring a balance of business development and leadership, with the opportunity to shape how we engage mid-enterprise organisations and position our CRM solutions in the market.

Key responsibilities

New Business Development

• Prospect and generate new business through networking, self generation, events, and marketing campaigns
• Develop persuasive sales approaches and tailored pitches
• Build strong relationships with prospective clients and key stakeholders, including C-level executives
• Identify client needs and position Workbooks’ CRM solutions effectively
• Own and deliver against ARR and professional services targets
• Develop and execute a territory strategy, including account segmentation and prioritisation
• Maintain regular engagement with prospects and customers
• Work closely with the Sales Development Executives (SDR’s)
• Stay up to date with CRM industry trends and competitive positioning
• Work closely with Marketing to create targeted campaigns
• Contribute to sales messaging and collateral
• Represent Workbooks at events, conferences, and trade shows to build brand awareness and pipeline

Sales Management & Operations

• Produce accurate weekly and monthly sales forecasts
• Maintain high-quality CRM data and pipeline hygiene
• Ensure effective deal management and handover processes
• Deliver high-quality product demonstrations aligned with Workbooks standards
• Support and coach SDR’s

Performance measures

• Achievement of ARR targets
• Professional services revenue
• Quarterly objectives and KPIs
• Pipeline value, volume and required stages

What success looks like

Consistently achieving or exceeding revenue targets

Building a strong, sustainable pipeline

Developing high-value client relationships

Contributing to the growth and visibility of Workbooks in the CRM market

Supporting team performance and maintaining high sales standards

Contributing to the growth and visibility of Workbooks in the CRM market

Developing high-value client relationships

Supporting team performance and maintaining high sales standards

Building a strong, sustainable pipeline

Consistently achieving or exceeding revenue targets

Supporting team performance and maintaining high sales standards

Contributing to the growth and visibility of Workbooks in the CRM market

Developing high-value client relationships

Building a strong, sustainable pipeline

Consistently achieving or exceeding revenue targets

Building a strong, sustainable pipeline

Developing high-value client relationships

Consistently achieving or exceeding revenue targets

Contributing to the growth and visibility of Workbooks in the CRM market

Supporting team performance and maintaining high sales standards

Skills & experience

Strong understanding of the full sales cycle, from prospecting to closing, in a SaaS based environment.

CRM Expertise

Solid knowledge of CRM platforms and their business value

Communication

Excellent verbal and written skills

Relationship Building

Ability to develop long‑term, trust‑based client relationships

Problem Solving

Analytical approach to understanding customer challenges and proposing solutions

Negotiation

Confident in closing deals that create mutual value

Strategic Thinking

Ability to develop and execute effective sales strategies

Goal‑Oriented

Driven to meet and exceed targets

Comfortable operating in a fast‑changing environment

Technical Confidence

Able to understand and present software solutions.

Presentation Skills

Strong in delivering engaging demos and proposals

Why work at Workbooks

Workbooks has recently received strategic funding and investment from BGF to accelerate our growth journey for which this role is key. The business is looking to triple in size by 2030, driven by its people and product, and demonstrated through its differentiated offering to the Mid‑Market which has resulted in significant customer loyalty.

To recognise your contribution to this success the company offers the current package:

• Competitive OTE package
• Share Options potential so you benefit from the long term success of the business
• Strong benefits package including 25 days holiday plus your birthday, Life Assurance, Pension scheme, Benefits platform, LinkedIn Learning Account, and Employee Assistance Programme
• Reading office 3 days per week, WFH Wednesday and Friday, Lunch provided on Thursdays.