Rider Growth & Incentives Lead

Deliveroo; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Deliveroo in London is seeking a Senior Manager to own three core engines behind our rider supply strategy: incentives, performance tracking, and target setting, with scope to expand responsibilities as these solutions scale.

You will partner with Product, Data Science, Regional Operations, Rider Marketing and the Retention team to design governance, oversee weekly target setting and annual planning, and drive cost-efficiency.

Qualifications

• Experience in Operations, Strategy & Operations, or Growth/Performance Marketing, ideally within a high-growth marketplace or on-demand business.
• Proven experience owning incentive programmes or performance-based spend, including budget management and ROI measurement.
• Strong quantitative and analytical skills, with experience in forecasting, target setting, and/or causal measurement.
• Experience partnering with cross-functional teams such as Data Science, Regional Operations, and Marketing to align on targets and reporting.
• Comfortable presenting performance data and recommendations to senior stakeholders.
• Experience with annual planning processes and target cascades is a plus.

Responsibilities

• Own the end-to-end strategy for rider incentives and reactivation, including budget and governance.
• Lead retention incentive partnership to ensure a joined-up incentive spend across the rider lifecycle.
• Own rider hours performance tracking, coordinating with Acquisition, Conversion, Activation and Retention teams.
• Partner with Data Science to attribute causality and build defensible measurement frameworks.
• Ensure senior stakeholders receive accurate, timely reporting on rider hours and initiative impact.
• Own weekly rider applicant target setting and annual planning cycles.

Skills

Analytical rigor

Ownership

Cross-functional collaboration

Stakeholder communication

Job description

Deliveroo in London is seeking a Senior Manager to own three core engines behind our rider supply strategy: incentives, performance tracking, and target setting, with scope to expand responsibilities as these solutions scale.

You will partner with Product, Data Science, Regional Operations, Rider Marketing and the Retention team to design governance, oversee weekly target setting and annual planning, and drive cost-efficiency.