Integrated Media Lead: Strategy, Campaigns & Client Delivery

Wpromote; United Kingdom; Presencial; GBP 60.000 - 75.000; Jornada completa

Descripción de la vacante

Wpromote in the United Kingdom is seeking an experienced Integrated Media Planner to lead omni-channel campaigns for key clients. You will oversee the full media planning process, build strategies, and present recommendations, ensuring measurable impact and clear reporting.

The role requires 3+ years in media planning/buying across channels (CTV, social, YouTube, display), strong budgeting, billing reconciliation, and leadership of junior planners. A curious, tech-savvy mindset is preferred.

Formación

• 3+ years in integrated media planning and buying (digital & traditional).
• Experience planning and buying across at least 4 channels: CTV, social, podcast, OOH, YouTube, Linear TV, radio/streaming, display/native.
• Ability to develop omni-channel plans from briefs with KPI balance.
• Experience with media planning and buying tools (Prisma/Media Ocean).
• Budget, billing, reconciliation experience.
• Excellent written, verbal, and presentation skills.
• Has managed more junior team members in the past.
• Experience with trafficking, campaign setup & QA (digital tagging).
• Inherent desire to learn trends shaping consumer behavior.
• Strong organization and project management skills; deadline discipline.

Responsabilidades

• Participate in and oversee all stages of the media planning process; build strategies and client recommendations.
• Client-facing communications including status calls, presentations, and written comms.
• Compile Research with help of syndicated tools for marketplace insights and audience habits.
• Managing billing and reconciliation of budget and invoices, directly and by overseeing more junior team members.
• Oversee ongoing campaign monitoring, recommend daily/weekly/monthly optimizations and oversee day-to-day campaign operations.
• Pull together & evaluate channel & partner capabilities.
• Coordinate outreach and review and evaluate partner proposals.
• Coordinate RFP development based on client briefs.
• Coordinate tactical planning, negotiations, and execution tied to media brief.
• Analyze reporting and draw insights with analytics team as necessary.
• Contribute to creative media brainstorms.
• Manage the day-to-day of Media Planners & Assistant Media Planners; training and QA.
• Stay up to date on media trends and evolving capabilities.

Conocimientos

Integrated media planning

Media buying

Client communication

Team mentorship

Trafficking/QA

Budget management

Presentations

Project management

Trend analysis

Digital/t echnology affinity

Herramientas

Prisma

Media Ocean

Descripción del empleo

Wpromote in the United Kingdom is seeking an experienced Integrated Media Planner to lead omni-channel campaigns for key clients. You will oversee the full media planning process, build strategies, and present recommendations, ensuring measurable impact and clear reporting.

The role requires 3+ years in media planning/buying across channels (CTV, social, YouTube, display), strong budgeting, billing reconciliation, and leadership of junior planners. A curious, tech-savvy mindset is preferred.