Media Director

Tribal Recruitment - The UK's Leading Digital & R2R Recruiters; Greater London; Hybrid; GBP 49,500 - 60,500; Full time

Benefits offered by this job

Competitive salary

Hybrid working

Professional development

Job summary

A leading B2B media agency in London is seeking a Media Planning Director to spearhead media strategies for key clients. This hybrid role requires over 5 years of media planning experience, exceptional leadership abilities, and a strong grasp of both digital and traditional channels. You will develop measurable media plans, manage a dedicated team, and ensure delivery on client KPIs. The position offers competitive salary and professional development opportunities, fostering a collaborative environment in a flexible working arrangement.

Qualifications

• 5+ years in media planning and strategy, preferably in B2B.
• Strong understanding of digital and traditional media channels.
• Proven experience managing and developing teams.

Responsibilities

• Lead the media planning and strategy process for B2B clients.
• Develop effective media strategies aligned with client objectives.
• Mentor and guide planning teams to deliver high-quality results.
• Oversee media buying operations ensuring optimal audience reach.
• Analyze campaign performance and guide budgeting decisions.

Skills

Leadership

Client Engagement

Media Planning

Data-driven Mindset

Communication

Team Management

Job description

We are a fast-growing B2B media agency based in London, helping ambitious brands connect with the right audiences through strategic media planning, data-led insights, and integrated campaign execution across digital and traditional channels. We're collaborative, creative, and committed to excellence — and we're looking for a Media Planning Director to help lead our growth.

As Media Planning Director, you will lead the end-to-end media planning and strategy process for key B2B clients. You will be responsible for shaping media strategies that drive measurable results, managing planning teams, and ensuring campaigns run on time and on budget. You’ll work cross-functionally with accounts, analytics, and creative teams to deliver media plans that align with client goals and business KPIs.

This role is hybrid (office + remote working) based in London, offering flexibility and collaboration in equal measure.

Strategic Leadership

• Develop and lead media planning strategies tailored to B2B audiences.
• Translate client business objectives into effective, measurable media plans.
• Identify opportunities across channels including digital, programmatic, social, search, OOH, and traditional media.

Team Management

• Mentor and lead a team of media planners and buyers.
• Review, guide, and quality-check planning deliverables.
• Support team development, performance reviews, and career growth.

Client Engagement

• Act as a senior point of contact for key clients.
• Present media strategies, plans, and performance insights confidently.
• Build strong client relationships through proactive thinking and trusted expertise.

Planning & Execution

• Oversee media buying and planning operations ensuring best audience reach and ROI.
• Collaborate with analytics to refine targeting and measurement frameworks.
• Manage agency resources and vendor relationships.

Performance & Budgeting

• Ensure campaign performance insights are tracked, analyzed, and shared.
• Guide forecasting, budgeting, and optimisation decisions.
• 5+ years in media planning and strategy (agency experience preferred, especially in B2B).
• Strong understanding of digital and traditional media channels.
• Excellent leadership, communication, and client-facing skills.
• Proven experience managing and developing teams.
• Data-driven mindset with experience using analytics tools to shape strategy.
• Experience in hybrid / cross-channel media strategy.
• Familiarity with Martech and programmatic platforms.
• Exposure to ROI forecasting and media budgeting frameworks.

What We Offer

• Competitive salary of £55,000 per year
• Hybrid working (London)
• Professional development and training support
• Opportunity to lead and shape B2B media strategy