Remote UK Freelance Growth Copywriter (3 months)

Flo; United Kingdom; À distance; GBP 40 000 - 60 000; Plein temps

Avantages offerts par ce poste

Competitive salary

Performance incentive scheme

Paid holiday, sick leave, and female健康

Enhanced parental leave and pay

Hybrid collaboration with 3 days in an

Résumé du poste

Flo is the world's #1 health & fitness app, backed by a $200M investment. We’re seeking a freelance Performance Copywriter to own a focus area (e.g., Track & Symptoms) for a 3-month, full-time contract across Meta, Google, TikTok and more.

You'll craft end-to-end copy from briefs, test ideas at pace, and iterate with AI and data tools to boost engagement and conversions while maintaining brand voice.

Qualifications

• 2–4 years in performance or direct-response copywriting, in-house or agency
• Portfolio of live ads across several platforms with test results
• Understanding of platform-specific copy performance (TikTok vs App Store)
• Fluent use of AI tools and ability to judge output quality
• Judgment on health claims and writing about personal health topics
• Native-level English with ability to explain why lines work

Responsabilités

• Own TTC & Pregnancy copy across Meta, Google, Snapchat, TikTok, Pinterest, Moloco and ASO
• Monitor day-to-day results and optimize spend using Looker
• Write hooks, angles, scripts and variants weekly and test new ideas
• Ensure ads fit funnel and guide users from web/app to onboarding
• Collaborate with designers to land copy and visuals as one idea
• Propose tests with clear hypotheses and success metrics
• Use Claude/ChatGPT and tools for variation, editing AI output
• Craft launch and awareness copy with Brand and support social when needed
• Provide feedback to junior copywriters and ensure compliant messaging

Connaissances

Performance copywriting

Direct-response copywriting

Portfolio of live ads

AI tools

English writing

Outils

Looker

Claude/ChatGPT

Sensor Tower

HookRadar

Description du poste

Flo is the world's #1 health & fitness app, backed by a $200M investment. We’re seeking a freelance Performance Copywriter to own a focus area (e.g., Track & Symptoms) for a 3-month, full-time contract across Meta, Google, TikTok and more.

You'll craft end-to-end copy from briefs, test ideas at pace, and iterate with AI and data tools to boost engagement and conversions while maintaining brand voice.