Creative Performance Strategist

Major Players | B Corp™; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

Major Players | B Corp™ is seeking a Creative Performance Strategist to bridge performance insight and creative output. You’ll translate data into sharp briefs for an international growth team, working across Meta and emergent platforms.

This role is performance-first, with scope to shape a new function, report to the Creative Director, and collaborate with the Head of Growth. London-based with remote work 3 days per week, on a permanent full-time basis.

Qualifications

• 4-6 years’ experience in performance marketing or creative strategy.
• Strong understanding of Meta paid social; TikTok experience a bonus.
• Ability to translate performance data into creative direction.
• Comfortable in a regulated, consumer-sensitive category.
• Confident briefing and collaborating with creative teams.
• Excited to shape a brand-new function from the ground up.

Responsibilities

• Translate performance data and audience insights into clear, actionable creative briefs and hypotheses.
• Work closely with the performance creative and growth teams to identify what's driving results.
• Own creative strategy across Meta (bread and butter), with TikTok a strong plus and YouTube/Connected TV on the roadmap.
• Build a structured, repeatable approach to briefing that scales as the business enters new markets.
• Partner cross-functionally with growth, brand and creative leadership to keep strategy aligned.
• Support the evolution of the function as it expand.

Skills

Performance marketing

Creative strategy

Copywriting background

Meta Ads

TikTok ads

Data-driven briefing

Tools

Meta Ads Manager

TikTok Ads

YouTube Ads

Job description

Location: London (currently remote, 3 days/week in London in 2027)

Job Type: Full-Time, Permanent

A fast-growing health brand is looking for a Creative Performance Strategist to bridge the gap between performance insight and creative output.

Backed by strong recent investment and scaling internationally, the business has built a high-performing creative function spanning brand and performance. This newly created role sits at the heart of that growth story.

This is a performance-first, creative-second role. You won't be producing fully fleshed-out concepts, you'll be the translator between data, audience insight and the creative team, turning what's working into sharp briefs and creative hypotheses that fuel growth.

You'll work closely with an international performance creative and growth team, reporting into the Creative Director, with close ties to the Head of Growth. There's genuine scope to shape how this function grows.

Key Responsibilities

• Translate performance data and audience insights into clear, actionable creative briefs and hypotheses
• Work closely with the performance creative and growth teams to identify what's driving results
• Own creative strategy across Meta (bread and butter), with TikTok a strong plus and YouTube/Connected TV on the roadmap
• Build a structured, repeatable approach to briefing that scales as the business enters new markets
• Partner cross-functionally with growth, brand and creative leadership to keep strategy aligned
• Support the evolution of the function as it expand.

Skills & Experience Required

• 4-6 years' experience in performance marketing or creative strategy; a copywriting background considered, but performance-first experience preferred
• Strong understanding of Meta's paid social ecosystem; TikTok experience a bonus
• Proven ability to turn performance data into creative direction, not just report on it
• Comfortable operating in a regulated, consumer-sensitive category, motivated by mission-driven work
• Confident briefing and collaborating with creative teams without needing to produce the concepts yourself
• Adaptable and excited by the idea of shaping a brand-new function from the ground up

Why Apply?

• Step into a genuinely first-of-its-kind role within the business
• Work directly with senior creative and growth leadership
• Real opportunity to build and lead a team as the business scales internationally
• Join a category-defining brand solving a problem that matters

As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees.

We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.

For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/